auto dealer in black and red logo
MenuMENU
SearchSEARCH

Understory Launches Sensor-Based Dealer Hail Insurance

Understory has released Auto – Hail Safe, a new hail insurance product designed to combine ground-truth weather detection with new coverage and claims technology.

December 3, 2019
Understory Launches Sensor-Based Dealer Hail Insurance

Understory partnered with MSI GuaranteedWeather to bring Auto – Hail Safe to market.

Photo courtesy Understory

1 min to read


MADISON, Wis. — Understory announced the release of Auto – Hail Safe, a hail insurance product designed specifically for auto dealers. The solution uses a rooftop weather sensor to capture ground-truth weather data and uses proprietary technology designed to provide cost-effective coverage, eliminate lengthy processing times, and quickly process payouts.

Executives said Understory simplifies typical insurance complexities with one “hassle-free” platform that empowers both the insurer and the insured. In the case of a hailstorm, the on-location “Dot” sensor automatically sends precise information about hail size to the insurance company. When a claim is triggered, an auto dealer receives their check within one to two weeks, all according to the announcement.

“Understory is introducing a paradigm shift to the insurance industry,” said Alex Kubicek, the company’s founder and CEO. “Our precision sensors are the gold standard of ground-truth weather detection. They enable innovative products and fulfill the promise of insurance digitization. We’re not talking about another weather app. We are talking about parametric insurance: a data-driven approach to financial risk.”

Read: VW to Cease Hail Cannon Fire

More Dealer Ops

hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Ad Loading...
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →