Asbury Acquires Park Place in $1B Deal
Asbury Automotive has agreed to acquire the Park Place group of dealerships, adding 17 Texas rooftops and raising Asbury’s highline revenue to approximately 50% of its total.

Among the stores to be acquired from Park Place Dealerships by Asbury Automotive Group is Bentley Dallas, one of the British manufacturer’s biggest U.S. franchises.
Photo courtesy Bentley Motors
DULUTH, Ga. — Asbury Automotive Group Inc. entered into a definitive agreement to acquire certain assets of Park Place Dealerships, one of the country’s largest luxury dealer groups, for $1 billion in an all-cash transaction, excluding vehicle inventory, the company announced.
Read: HGreg.com Acquires Massive South Florida Nissan Dealership
The operating assets acquired include 10 dealerships housing 17 new vehicle franchises, 15 of which are located in the Dallas/Fort Worth market: three Mercedes-Benz, two Lexus, two Jaguar, two Land Rover, one Porsche, one Volvo, one Bentley, one Rolls Royce, one McLaren, one Maserati, one Karma, and one Sprinter. The 17th franchise is a Jaguar/Land Rover point in Austin, Texas, that is expected to open late in the first quarter of 2020.
Three of Park Place’s stores are ranked among Mercedes-Benz, Porsche, and Bentley’s top 10 U.S. stores by volume. The JLR store and both Lexus dealerships are ranked in their factories’ top 15, and the Volvo store is ranked in the top 20.
The transaction will increase Asbury’s geographic mix to 36% of revenue derived from the Texas market and approximately 50% of revenue derived from luxury brands.
Asbury currently operates 88 rooftops and is ranked as America’s No. 7 auto retailer. Executives noted the transaction will increase the group’s geographic mix to 36% of revenue derived from the Texas market and approximately 50% of revenue derived from luxury brands. Asbury President and CEO David Hult said the acquisition will add approximately $2 billion in annual revenue.
“Park Place is highly regarded as one of the best and most efficient operators of luxury stores in the industry,” Hult said. “Their portfolio of stores comes with a strong base of loyal clients and 2,100 long-term team members throughout the high growth Dallas/Fort Worth market. We are also excited to grow our presence in Austin, Texas, with a Jaguar/Land Rover open point, which is another high growth luxury market.”
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →