Manufacturers Hopeful That Chip Supply Will Improve in Q4
Though forecasts predict the global semiconductor shortage may not right itself until 2023, vehicle manufacturers express hope for improvement in Quarter 4.

Wikipedia
Though forecasts predict the global semiconductor shortage will not right itself until 2023, Daimler CEO Ola Kallenius remains hopeful that it will improve in Quarter 4 of 2021.
Volkswagen Purchasing Chief Murat Aksel echoed his sentiments, after stating that semiconductor supply remains very volatile and tight in the third quarter. “We hope for a gradual recovery by the end of the year,” he said.
Both predict recovery could be slow. “Several chip suppliers have been referring to structural problems with demand,” Kallenius said at the IAA Munich auto show. “This could influence 2022 and [the situation] may be more relaxed in 2023.”
BMW CEO Oliver Zipse reported he expects supply chains to remain tight well into 2022, at the event. However, he did not forecast long-term supply issues, noting the automotive industry remains an attractive client for chip manufacturers.
But with semiconductor chip demand soaring, Volkswagen Group CEO Herbert Diess predicted shortages will continue for months or even years. “The Internet of things is growing and the capacity ramp-up will take time. It will be a bottleneck for the next months and years to come,” he said at the conference.
The auto industry worldwide will need around 10% more production capacity to meet demand for chips, Aksel said.
Renault CEO Luca de Meo said the situation regarding the shortage was tougher than expected during the third quarter. He too predicted the fourth quarter will usher in some improvement. Renault will still cut production by 200,000 cars in 2021 because of the shortage, de Meo said.
The COVID-19 pandemic shuttered automotive plants in 2020. Manufacturers responded by ordering fewer chips. The electronics industry picked up the extra supply. Now, a series of supply chain disruptions, including a shortage of materials to make the chips and weather issues, continue to impact supply.
Manufacturers cannot product many vehicles without these chips. Cars have become dependent on chips to manage fuel economy, engine operation driver assistance features, and more.
OEMs are responding to the shortage by trimming production and sales projections.
Daimler recently cut its annual sales forecast for its car division, projecting deliveries will be in line with 2020, rather than up significantly.
Factory shutdowns in Malaysia, which is a major center for chip testing and packaging, because of COVID outbreaks, have affected chip manufacturing in the third quarter.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →