WILKES-BARRE, Penn. – GWC Warranty and NIADA announce a strategic partnership to provide the NIADA Certified Pre-Owned (CPO) Vehicle program. Independent dealers will benefit from a nationally recognized endorsement of their CPO program and dedicated support and training from GWC, giving their dealership a competitive advantage.
As more consumers enter the used vehicle market, dealers are looking for ways to build a competitive advantage and give buyers more confidence in vehicle ownership. This comprehensive CPO program, including a multi-point inspection process and limited warranty protection, is a huge differentiator for dealerships while also providing customers with peace of mind.
"CPO programs are not new to the industry, but we are seeing independent dealers find a great deal of success this year in particular," says James Virgoe, Senior Vice President, GWC Sales. "Vehicles are more expensive to purchase and maintain, so the risk associated with ownership is higher. Dealers offering this elite program backed by NIADA make a strong statement about the quality of their inventory, giving customers the reassurance they need while also increasingdealership margins and profitability."
“We’re excited to partner with GWC Warranty,” says NIADA Vice President of Member Services James Gibson. “GWC has a great reputation and a proven track record of providing excellent service and training to dealers nationwide.”
According to a study by Cox Automotive, the average customer is willing to pay $3,000 more for a certified vehicle. The additional opportunity to upsell the limited warranty offering already included in the NIADA Certified Pre-Owned program to a vehicle protection plan can mean even greater profits for dealers. And with dedicated support from GWC, including a robust digital and merchandising marketing program and extensive training, dealership staff will be equipped to communicate the program's value at every step of the sale.