auto dealer in black and red logo
MenuMENU
SearchSEARCH

BMW Cuts Margin Forecast for 2022

BMW reports 2022 margins will be lower because of the Russia-Ukraine conflict.

March 17, 2022
BMW Cuts Margin Forecast for 2022

BMW all-electric iX3 SUV

Credit:

BMW

2 min to read


 

 

 

BMW halted production of its iX electric SUV at BMW's factory in Dingolfing, Germany, because of a shortage of wire harnesses from Ukraine.

The company lowered its profit margins for the automotive segment in 2022 due to the war in Ukraine, which it expects to cause supply disruptions and weigh on the global economy.

BMW now predicts its car segment margin before interest and taxation (EBIT) to be 7% to 9% compared to 10% margins in 2021. Without the war, BMW forecasted a range of 8% to 10%.

While the automaker reports it can source some parts from western Ukraine and had engaged suppliers in other locations worldwide to maintain production, BMW expects further production interruptions in coming weeks.

The automaker forecasted a higher number of vehicles this year, but now expects to hit 2021 levels. BMW sold a record 2.52 million vehicles in 2021 despite semiconductor shortages, and had a 10.3% EBIT margin for 2021, the highest since 2017.

BMW reports the war in Ukraine complicates the ability to give accurate guidance for 2022 and that it could not factor any potential long-term implications into its forecast. CEO Oliver Zipse remained optimistic that the company could overcome the wire harness shortage on Bloomberg Television

He said, “BMW has more than a single supplier in Europe and is able to cope with the situation.”

But the company does not expect to see the semiconductor shortage improving until later in 2022. 

BMW reported that 15 fully electric models to be in production this year and highlighted the rollout of the new i7 luxury sedan.

The company is also at work developing new battery technology and could deliver early on its target of having fully battery-powered vehicles making up half its global sales by 2030. 

The automaker expects overall earnings, including its finance and motorcycle segments, to increase significantly in 2022, helped by the full consolidation of its Chinese BMW Brilliance joint venture. This BMW Chinese venture assembles BMW-branded models for sale in China and the all-electric iX3 SUV, which the company exports to global markets.

More Dealer Ops

hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Ad Loading...
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →