auto dealer in black and red logo
MenuMENU
SearchSEARCH

Auto Execs Say Consumer Demand Remains Strong

GM and Ford top execs say U.S. consumer demand for cars and trucks remains strong, despite soaring interest rates and gas prices.

June 16, 2022
Auto Execs Say Consumer Demand Remains Strong

GM Chief Financial Officer Paul Jacobson

Credit:

GM

2 min to read


General Motors Co. and Ford Motor Co. top execs say U.S. consumer demand for cars and trucks remains strong, despite soaring interest rates and record high gas prices.

The Federal Reserve boosted U.S. rates on Wednesday to combat a surge in consumer prices. Rate hikes, costly gas and inflation have spelled disaster for Detroit's automakers in the past.

"We have not seen signs of weakening demand," GM Chief Financial Officer Paul Jacobson told investors at a Deutsche Bank conference. New vehicle prices are high while inventories of unsold cars and trucks remain at historic lows, he said.

GM has offset $5 billion in higher supply chain costs by raising prices and cutting expenses, Jacobson said. He reaffirmed GM's earlier financial targets and its goa to increase vehicle production for 2022 by 25-30% over 2021.

Ford Chief Financial Officer John Lawler reported demand remains strong as prices stay steady.

But Ford’s credit arm, he says, has started to see loan delinquencies increase, a potential indicator of softer demand. He added that the higher delinquencies are not a concern yet because of extremely low delinquencies before.

Both Lawler and Jacobson reported low inventory will benefit their companies if U.S. economy head into a recession.

Jacobson said GM executives are watching for signs of a slowdown while Lawler said Ford has done modeling on the potential impact of both moderate and severe recessions.

Low inventories are a benefit if a recession occurs. In the past, the Detroit automakers and their dealers carried two to three months' worth of vehicles on their lots. When the recession decreased demand, they were forced to offer deep discounts to sell old vehicle models.

"We are not going to go back to the high inventories that we had in the past. We've targeted 45 to 55 days and we're going to stick to that," Lawler said.

GM's also is taking a cautious approach to adding staff, and is reviewing capital spending plans, Jacobson said. He maintained the company would not cut long-term investments in electric vehicles, software and other new technology that may drive revenue growth.

More Dealer Ops

hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Ad Loading...
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →