Reynolds Unveils Expanded Service Offering at NADA
Says inefficiency in capacity is a major issue that dealerships must address in order to improve.

Reynolds executive Jason Sideris says system expansion allows dealers greater capacity in service without longer hours.
IMAGE: Reynolds and Reynolds
The Reynolds and Reynolds Co. will showcase several offerings for the service department at the NADA show, including a single system in fixed operations, from check-in to pickup, that focuses on blending customer experience with service department efficiency.
“Nearly every dealership is struggling with capacity issues – not enough techs, not enough bays, or both,” said Jason Sideris, Reynolds vice president of fixed operations product management. “Reynolds’ priority is allowing dealers to expand capacity in service without expanding hours with the growth of our Retail Management System.”
The system's expansion is focused in three key areas:
Remote Check-in and Drop-off – With its remote check-in and after-hours drop-off offerings, Reynolds is helping dealers make the service adviser reception counter a less hectic and more productive area. By allowing customers to check in online and drop off their keys in a secure electronic locker outside of normal business hours, Reynolds says it is eliminating long lines and the hassle of trying to pair vehicles and customers, while trying to determine essential work.
Dispatching, Inspections and Quotes – New offerings enhance technicians’ efficiency by keeping them in their bays. With the latest in Reynolds Advanced Service, techs can instantly send advisers recommended work, with pictures and videos, as well as accurate pricing, with no trips to parts and no visits to the counter.
Remote Approvals, Payments, and After-Hours Pickup – To accelerate response time, advisers can leverage Reynolds tools to gain customer approvals faster via modern accepted communication channels, using pictures and videos. That reduces time wasted after leaving voicemails while the vehicle sits idle on the lift. Payment can then be collected remotely using QR code technology, allowing for contactless pickup any time of day or night.
“This year’s NADA Show, our 57th consecutive as an exhibitor, will turn the page on a new chapter of what is possible for dealers in their service departments,” Sideris said.
Additional, detailed information about Reynolds’ offerings for the future of fixed operations will be available at the company’s booth at NADA.
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