Informativ, which brings together top credit and compliance technology companies, Credit Bureau Connection, Dealer Safeguard Solutions, and CreditDriver, and provides more than 7,000 automobile dealers and other businesses with credit-focused lead generation, credit reporting, and compliance solutions, announced a new, complete and proactive credit and compliance offering.
The solution combines mobile-first consumer credit prequalification and lead generation, a proactive vehicle sales compliance solution that protects dealerships from costly violations of the Federal Trade Commission’s expanded Safeguards rule, as well as comprehensive credit reporting and compliance support.
“A great deal is at stake for dealerships as they navigate new and expanded FTC guidelines,” said Informativ CEO David Carner. “Our technology works together from the moment a lead is captured using QR code technology and the consumer’s mobile device identification to deliver enriched data to dealerships, protect against fraud, and enforce a complete and proactive compliance process, both in-store and online, from the sales floor to F&I and beyond, so dealers can stop hoping they’re compliant and instead start knowing they’re compliant.”
Informativ’s credit and compliance technology, Credit Bureau Connection and Dealer Safeguard Solutions, enables a proactive, consistent and enforceable process on in-store and remote deals that protects consumer data, follows federal guidelines, prevents dealerships from violations that can result in devastating fines, and supports a seamless, faster sales process, as there is less paperwork to handle.
“My team says, ‘Please, whatever you do, don't take it (Dealer Safeguard Solutions) away because it's helping us sell cars faster, more compliant’,” said Andy Graff, chief technology officer and vice president of innovation at Galpin Motors. “It’s also creating a great experience for our customers.”
Informativ’s lead generation and prequalification technology focuses on a mobile-first experience, which leads to 30% higher conversion rates compared to website prequalification. By leveraging a buyer’s mobile phone carrier data once a dealership’s unique QR code is scanned, information is quickly and easily collected and provided to the dealership, including the lead source.
“Attaching Informativ’s QR code technology to our existing advertising has been a game-changer,” said Mike Lopretta, general manager of Razzari Ford. “We picked up 58 additional leads on our first campaign alone!”