A spot promoting Hyundai’s “Getaway Sales Event” took first place on iSpot.tv's on most-seen auto ads ranking for March 6 through 12, capturing over 228 million TV ad impressions.
But Lexus remains the most-seen brand overall, with two commercials in the top five.
The two spots for the “Invitation to Lexus Sales Event” collectively generated 296.2 million TV ad impressions. The company spent a little over $1.5 million for the spots, not far behind Hyundai’s $1.6 million outlay for its single No.1 commercial.
Men’s college basketball afforded all three ads the most impressions, but ABC and NBC led for Hyundai impressions, while ESPN and CNN delivered top impression counts for Lexus.
Dodge nabbed second place with “Swarming the Nation,” a playful promotion of its new Hornet model. The ad received 190.7 million TV ad impressions. iSpot’s Creative Assessment reported that 29% of survey respondents considered the product itself to be the best thing about the ad.
A third of the Dodge ad’s impressions came in prime time. However, morning news shows including "CBS Mornings" and "Today" were two of the top three impressions. The spot had the highest estimated TV ad spend: $3.3 million, over half of which went to an airing during the Oscars telecast.
The previous No. 1 ad, Chevrolet’s “Best-Selling,” slipped to third place with about 173.6 million TV ad impressions. ABC, Fox News and Fox Sports 1 gave the ad the most impressions, while "Jeopardy!", "Live From The Players" and "The Five" led for programming.
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