Ford Reports Healthy Q1
Sales reflect improved inventories across industry over last year.

Bronco model sales rose 18.3% in the quarter, helping lead the increase in deliveries.
IMAGE: Ford
Ford enjoyed strong first-quarter sales on the shoulders of its F-Series trucks and Bronco sports utility vehicles.
Total U.S. sales of just under 476,000 made for a 10.1% year-over-year increase as inventories across the industry stood at more robust levels due to easing supply-chain issues this year, though still under historical normals.
Ford reported that its truck sales rose nearly 20%, three-row SUVs nearly 48%, Bronco models 18.3%, Mustangs 5.2%, the Ford Pro Transit van 86%, and electric models 41%, though EVs still represented just 2.3% of overall sales.
It said it’s increasing production capacity for the Ford Pro vans at its Kansas City assembly factory and for other models at all other North American plants.
"Ford is off to a fast start to the year,” said Andrew Frick, vice president, sales distribution, and trucks in a press release about the quarter’s results. “Ford’s sales growth and investments are a direct result of strong customer demand across our truck, SUV, and electric vehicle segments. And this year’s highly anticipated new product launches with Super Duty, Escape, Mustang and Ranger, will only add to this momentum.”
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →