Ford Leaders Expect ICE Sales Growth, Then Taper
They say profit margins from combustion vehicles will rise for a few years until a widespread consumer shift toward electric vehicles.

Though EV sales are growing, Ford predicts robust U.S. sales of gas-powered vehicles into the next decade.
Pixabay
Ford Motor Co. predicts sales and profit margins of its traditional combustion engine vehicles will continue to grow over the next two years before a consumer shift to electric vehicles begins to affect that sector.
During a capital markets day event for investors and the media, company executives outlined their expectations for Ford's gasoline-powered business, referred to as Ford Blue, as well as its Model e EV unit and Ford Pro commercial unit. They also reiterated their 2023 full-year guidance, projecting adjusted earnings before interest and taxes of $9 billion to $11 billion.
Kumar Galhotra, the head of Ford Blue, said profit margins from combustion vehicles are expected to rise from the current 7.2% to at least 10% by 2026. The growth plans are based on the company's focus on profitable vehicle segments and the development of high-margin, low-cost variations.
Galhotra emphasized that trucks, off-road vehicles, and performance segments offer significant opportunities for growth. However, he acknowledged the volume and margins of Ford Blue are likely to decline after 2025 as EVs gain popularity. Despite the expected contraction, Galhotra mentioned Ford expects robust U.S. sales of traditional internal combustion engine and hybrid vehicles well into the next decade.
As part of the automaker’s efforts to increase profits in the Ford Blue sector, Galhotra said the company has identified $500 million in savings this year by simplifying parts and improving manufacturing efficiencies. For instance, the upcoming refreshed version of the F-150 full-size pickup will have 2,400 fewer parts than the current model.
Galhotra also highlighted the reduction in orderable combinations for the Explorer from 1,900 to 23 over the past two years, and for the Expedition from 800 to 32.
Ford executives acknowledge the company faces a cost disadvantage of approximately $7 billion compared to its competitors, primarily within the Ford Blue segment.
CEO Jim Farley said the leadership team now dedicates one Tuesday a month to identifying opportunities to reduce material and supplier costs.
CFO John Lawler noted it's the duty of company leaders to achieve results, emphasizing that addressing cost matters is a key goal they must deliver on.
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
