Mach-E Inventory Balloons After Ford-Tesla Deal
Advertised supply triples in anticipation of Ford’s customers tapping biggest US charging network.
Mach-E supply was at about 11,000 units by early June, though the model has sold less than 3,000 units so far this year.
IMAGE: Ford
Ford significantly ramped up its advertised Mustang Mach-E inventory after agreeing to a deal with Tesla for its customers to use the U.S. electric-vehicle market leader’s chargers, according to S&P Global Mobility data.
The Michigan-based brand tripled its advertised Mach-E supply by early June to about 11,000 units after selling less than 3,000 units so far this year, S&P says. That was just days after it and Tesla announced their charging deal.
Ford has sold 5,000 units of the electric compact crossover sports-utility vehicle in a month just once since it launched it in 2021.
“This could be a sign that Ford is truly entering the EV sales and share race,” said S&P analyst Matt Trommer in a company blog on June inventory trends.
Owners of Ford EVs can start using Tesla fast chargers in North America next year under the agreement, and Ford will revert to Tesla-standard EV connectors with its 2025 lineup. Trommer said Ford may be trying to leverage the marketing impact of the agreement to sell more Mach-Es.
In January, Ford announced it would ramp up Mach-E production this year to cut customer wait times, and also cut the model’s prices to make it more competitive in the EV market.
DIG DEEPER: Tesla's EV Share to Drop, Says BofA
More Dealer Ops
Dealer Debrief: August Auto Sales
Gas-powered engines still dominate the U.S. vehicle market, but hybrids are gaining ground as consumers look for ways to cut their gas costs.
Read More →
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →