auto dealer in black and red logo
MenuMENU
SearchSEARCH

New-Vehicle Prices Take Normalizing Turn

June average price increase least since pandemic began, Cox says.

July 12, 2023
New-Vehicle Prices Take Normalizing Turn

Automakers’ incentive expenses rose for the ninth month in a row to the greatest amount since October 2021.

IMAGE: Pexels/Erik McIean

2 min to read


New-vehicle prices appear to have finally left pandemic-era highs behind, as the average year-over-year price gain in June was the smallest since Covid took hold.

The 1.6% increase in the average transaction price to $48,808, which is actually down 1.7% from January, the biggest fall in the first six months of the year in the past decade, said Cox Automotive.

The development is a stark contrast from just a year earlier, when transaction prices were elevated by 12% year-over-year, Cox said. And the smallest year-over-year increase in 2022 was 4.2%.

Revived inventories have brought about the turn of events.

“A year ago, the industry was looking at transaction prices that were consistently up 10% to 12% year over year. With no inventory in place, it was inflation gone wild,” said Cox Executive Analyst Michelle Krebs. “Now, as inventory has been consistently building and supply and demand are finding a balance, the price gains seem to be well under control.”

Automakers’ incentive expenses rose for the ninth month in a row to the greatest amount since October 2021, for an average of $2,048, or 4.2% of the average transaction price, Cox said. That compares to 2.3% a year earlier.

June’s average transaction price was $345 under manufacturers’ suggested retail price, down dramatically from the $698 above MSRP a year earlier, said Cox, which indicated that new-vehicle sales volume was its highest since May 2021.

LEARN MORE: Report Paints Stark Affordability Picture

More Dealer Ops

hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Ad Loading...
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →