Ford Reports Sluggish EV Adoption
Company delays production targets for electric vehicle unit.

Despite overall Q2 profitability, Ford's Model e unit saw an operating loss of $1.8 billion.
IMAGE: Julissa Helmuth, Pexels
Because of sluggish adoption rates, Ford Motor has announced that it will delay its production targets for electric vehicles, reported CNBC.
Ford's goal to produce 600,000 electric vehicles per year has been pushed back to 2024, after it initially estimated it would meet that target by the end of this year. The automaker is no longer confident it will reach its goal of producing over two million cars annually by the end of 2026, CNBC reported.
CFO John Lawler noted in the automaker’s second-quarter earnings results that the transition to EVs is “happening” but may “take a little longer” and “be slower than the industry expected.”
Lawler stressed that Ford remains committed to its EV investment plan and profitability target for its EV unit. He said Ford has not changed its target of achieving an 8% operating margin for its EV business and will continue its current level of capital spending on it.
CEO Jim Farley suggested in a statement to CNBC that a slower increase in EV production could be advantageous for the company.
Despite Ford's overall profitability during the second quarter, the Model e unit suffered an operating loss of $1.8 billion, according to the earnings call.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →