Virginia Mercedes Stores Trade Hands
Growing group pursues East Coast, Midwest growth strategy.

Stores bought from family group in its third generation.
IMAGE: Pexels/Pixabay
Murgado Automotive Group increased its East Coast footprint with the acquisition of Mercedes dealerships in Virginia.
The group said it picked up stores in Richmond and Midlothian in the central part of the state, bringing it to a total of 26 dealerships among Florida, Illinois, New Jersey and Virginia as it looks to expand in growing East Coast and Midwestern areas.
The group added Mercedes-Benz of Richmond and Mercedes-Benz of Midlothian from the McGeorge family, which is said started selling the Mercedes brand in 1968.
Murgado was founded in 2001 in Miami. It also sells Accura, Alfa Romeo, Audi, Bentley, BMW, Buick, Cadillac, Ferrari, GMC, Honda, Infiniti, Maserati, Mazda, Porsche and Volkswagen.
“It's humbling to succeed a dealership group that has been built from the ground up and is now run by a third-generation leader,” said group CEO Mario Murgado in a press release on the transaction. “We, too, are passionate about our family-owned operations and are eager to introduce our unique brand of automotive retailing to Central Virginia, all while honoring our predecessors and Mercedes-Benz."
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →