Group Calls for Better Vehicle, Road Design for Safety
IIHS says today’s proliferation of larger vehicles can present more danger for pedestrians, cyclists.

The good news is that crash-avoidance systems now in many vehicles have reduced rates of crashes involving pedestrians by 27% and have cut the severity of pedestrian injuries when crashes do happen.
Pexels/Brett Sayles
A traffic safety group called for automakers and road planners to make conditions safer for pedestrians and cyclists.
Both vehicle and road design are major factors in nonmotorists’ safety, said the Insurance Institute for Highway Safety in an article posted on its website.
“Design that accounts for human vulnerabilities and can accommodate mistakes made by drivers and other road users is the backbone of a safe system,” said IIHS Senior Vice President, Research, Jessica Cicchino in the post.
The piece says research shows larger vehicles, including SUVs, pickup trucks and light vans, are more likely to kill or seriously injure pedestrians and cyclists in a crash than are smaller vehicles like sedans. That difference is more relevant today because SUVs and trucks make up a much bigger share of vehicles sold than in the past. SUVs alone represented 36% of registered vehicles last year compared to 24% 10 years earlier, IIHS said.
The nonprofit insurance industry group said size and shape contribute to the heightened danger for nonmotorists in crashes with the larger vehicles. Visibility constraints are another possible factor.
The good news is that crash-avoidance systems now in many vehicles have reduced rates of crashes involving pedestrians by 27% and have cut the severity of pedestrian injuries when crashes do occur, the group said.
Meanwhile, IIHS is calling for road engineers to tweak their designs to reduce speed and otherwise make conditions safer for nonmotorists.
More Industry

Automaker Advances Safety for All
A new report by Volvo Cars Safety Centre analyzed the impact of 50 years' worth of research in automotive safety development
Read More →
Kentucky Store Leaves Family
An auto group stretched across three states picked up the Lexington-area Ford fixture as its second store for the brand in the state.
Read More →
U.S. Auto Brands Falling Behind
Asian auto brands are outpacing U.S. brands in stateside new-vehicle sales. Learn more in this week's Dealer Debrief with Lauren!
Read More →
U.S. EV Market Update | Dealer Debrief
The U.S. electric vehicle market is slowly recovering from the loss of the federal EV tax credit last fall. Learn more in this week's Dealer Debrief!
Read More →
Auto Finance Numbers Set Records
Third-quarter data show how consumers are adapting to ongoing affordability challenges facing the new- and-used-vehicle markets.
Read More →
Auto Dealerships Can’t Afford to Ignore the 50+ Consumer
Younger generations may be all the buzz today when it comes to product marketing targets, but their older cohorts command a sizable share of purchasing power.
Read More →
Savings Seekers Boost U.S. Automakers’ Rivals
As consumers here look for ways to curb inflation’s affect on their budgets, brands offering plenty of alternative powertrains are closing in on home-grown OEMs.
Read More →
The Slow Electric Ascent
Second-quarter data show that the electric-vehicle market in the U.S. is inching up, the majority of states seeing a month-over-month increase.
Read More →
Safer Rides & Cyberattacks
Vehicle crash testing is getting a virtual boost, but auto dealerships are facing increased cyberattacks. Learn more in this week's Dealer Debrief!
Read More →
Affordability Angst | Dealer Debrief
August saw little relief for car buyers, whether they were shopping new or used. Take a look at the month's breakdown in this week's Dealer Debrief!
Read More →