AutoPayPlus Fuels Staff Growth, Expands Footprint
hhh

The company has expanded its workforce by 30% as it grows its business footprint.
AutoPayPlus
AutoPayPlus has expanded its workforce by 30% over last year, reflecting business process enhancements, increased focus on customer satisfaction, and operational capabilities.
The AutoPayPlus service has seen a 25% increase in enrollments directly correlated to its expanding partner network and additional service offerings. Continuous staff growth is seen throughout as departments evolve to be fully outfitted to meet demand from increasing partners nationwide.
The recent launch of offerings and efficient innovations for partners and members alike, such as AutoPayPlus Reporting, powered by VisionAST; adopting Calendly as an additional member service tool; integrating artificial intelligence; and the launch of the first phase of its mobile application have increased its competitiveness in the market, boosting member retention and expanding capacity to support larger organizations.
This year’s projected growth rate shows a major increase in overall staff, triggering the need for additional space as the company’s outgrows its office size of 18,307 square feet in downtown Orlando. It also recently moved to strengthen its structure by increasing leadership and specialty positions by 10%, improving operational capabilities and strategic development and creating new career progression opportunities across various teams to sustain its trajectory and foster a culture of internal growth.
“Our focus for the future is continual growth, continuing our journey of being the only enterprise solution for our partners, and helping our members better their financial lives. I’m proud of the innovation we’ve brought to the industry and the support we’ve brought our partners,” company founder and CEO Robert M. Steenbergh. “We aim to meet the needs of everyone at every level. Expanding our team is crucial to continue to provide the highest level of support our growing number of members expect and the industry needs.”
Bolstering effectiveness in serving dealer partners through pursuing innovation and progress has resulted in the growth, underscoring its core value of continuous innovation. Initially entering the market as a payment concierge service, AutoPayPlus has developed to become an enterprise solution, consistently evolving over its more than 20 years.
More Industry

Denver Ferrari Store in New Group
The recent sale of the dealership by Lithia adds to an expanding stable for a family-owned collection of franchises.
Read More →
Nissan Reports Significant Sales Growth
Following the release of Nissan’s 2025 fiscal year report, the automaker announced that its retail-first approach has led to a significant jump in dealer sales.
Read More →
Dealer Debrief: Effective Safety Features
In this week's debrief, host Lauren Lawrence covers a positive safety study from GM and the University of Michigan Transportation Research Institute and a business acquisition by Cox Automotive.
Read More →
Recalled Autos Spike in Q1
The volume of affected units continued to rise as more software-focused models present different types of problems, creating complex risk, Sedgwick reports.
Read More →
Program Brings Wheels to Families in Need
NADA is taking Vehicles for Change’s Keys to Independence Program national so auto dealers can help families in need gain access to reliable transportation.
Read More →
EFG Aims to Help Dealers Face Rising Reinsurance Volatility
Rising claims severity, higher repair costs and delayed reserve adjustments are putting new pressure on auto dealerships' reinsurance programs.
Read More →
Hybrids in Focus
Another automaker announces plans to dedicate more resources in the U.S. to the now popular power train as it also looks to minimize trade tariff costs.
Read More →
IIHS Adds to Safety Rankings
A midsize Hyundai and a small Toyota have joined the nonprofit's 2026 Top Safety Pick+ award rankings, thanks to improved crash test results and crash-prevention measures.
Read More →
Dealer Debrief: FTC and Pricing
In this week's debrief, host Lauren Lawrence covers long loan terms, the FTC's crackdown on pricing, and disaster prep for dealerships.
Read More →
Dealer Debrief: Credit Scores & Exec Moves
In this week's debrief, host Lauren Lawrence covers bad credit scores, executive moves and a dealership acquisition.
Read More →