auto dealer in black and red logo
MenuMENU
SearchSEARCH

Ford Gets Into the Bike Business

Automaker launches electric bicycles tied to two of its legacy brands.

August 8, 2024
Ford Gets Into the Bike Business

The anniversary-edition of the Mustang e-bike will be sold through Ford dealers.

Credit:

Ford

2 min to read


It looks like Ford dealers may be switching to two wheels for some sales.

As Ford downshifts its electric vehicle production due to subdued demand, it's introduced two electric bicycles inspired by the Mustang and the Bronco, both of which it launched in the 1960s.

In a partnership with e-bike maker N+, the Detroit-area automaker launched the Bronco eBike and two Mustang electric bikes, one a limited-edition 60th anniversary model to celebrate the milestone of its car namesake.

A press release on the new bicycles indicates the anniversary Mustang model will be sold exclusively through Ford dealerships. The other models are being sold only online at www.ford-bikes.com.

“We know the passion and thrill that gets unlocked when people get behind the wheel of a Bronco and Mustang,” said Ford Global Brand Licensing Manager Tyler Hill in the release. “These new eBikes will allow more people to experience the adventurous spirit of a Bronco and the exhilaration of a Mustang from the moment they grip the handlebars.”

The Bronco model, in a nod to its SUV counterpart, is designed for any type of terrain and has a “motorcycle-inspired” seat. Its manufacturer suggested retail price is $4,500, with a $390 option for alternative colors.

Ford says the Mustang features sportscar-like handling. It starts at $4,000 and has the same color option add-on.

The automaker said deliveries are scheduled to take place this year.

N+ styles itself as a “micromobility” innovator.

“We believe Micromobility will go the same way as the motor vehicle over the last 100 years, inspiring the creation of famous marques such as the Ford Mustang, Mercedes-AMG, McLaren F1,” it says on its website, “iconic performance cars from brands that were motivated by a passion for driving performance.”

It says it partners with Formula One race teams to apply their vehicles’ technologies to its e-bikes, including Mercedes-branded models.

More Industry

Photo of three Chrysler Pacifica minivans, one each red, white and blue
Industryby Hannah MitchellJune 19, 2026

Indiana Dealership Changes Hands

The Chicago-area CDJR store has been in business for nearly 70 years and is now part of a fast-growing automotive group spread across six states.

Read More →
Two men do mechanical work on car.
Fixed Opsby Lauren LawrenceJune 12, 2026

Survey Shows What Technicians Want

Data gathered by the ASE Training Managers Council shows that service technicians prefer classroom or instructor-led training and hands-on lab work over online or self-led training.

Read More →
daytime, front of car dealership Lexus of Vancouver
Industryby Lauren LawrenceJune 3, 2026

Holman Opens New Lexus Dealership

Located in the heart of Clark County, Lexus of Vancouver features a multi-level showroom, more than 30 service bays, an indoor drive for drop-off and pick-up and a fleet of courtesy vehicles.

Read More →
Ad Loading...
The outside of a Ferrari dealership
Industryby Hannah MitchellMay 29, 2026

Denver Ferrari Store in New Group

The recent sale of the dealership by Lithia adds to an expanding stable for a family-owned collection of franchises.

Read More →
Nissan SUV in a tunnel
Industryby Lauren LawrenceMay 29, 2026

Nissan Reports Significant Sales Growth

Following the release of Nissan’s 2025 fiscal year report, the automaker announced that its retail-first approach has led to a significant jump in dealer sales.

Read More →
Auto Dealer Today, Dealer Debrief, 05/22/2026
Industryby Lauren LawrenceMay 22, 2026

Dealer Debrief: Effective Safety Features

In this week's debrief, host Lauren Lawrence covers a positive safety study from GM and the University of Michigan Transportation Research Institute and a business acquisition by Cox Automotive.

Read More →
Ad Loading...
Electric Vehicle Battery
Industryby Hannah MitchellMay 22, 2026

Recalled Autos Spike in Q1

The volume of affected units continued to rise as more software-focused models present different types of problems, creating complex risk, Sedgwick reports.

Read More →
two hands exchanging a set of keys, Auto Dealer Today, Keys to Indpendence
Industryby Lauren LawrenceMay 22, 2026

Program Brings Wheels to Families in Need

NADA is taking Vehicles for Change’s Keys to Independence Program national so auto dealers can help families in need gain access to reliable transportation.

Read More →
Eric Fifield, Chief Revenue Officer of EFG Companies, smiles in a blue suit and glasses against a red gradient background. The graphic features the headline “EFG COS.” and the AutoDealer Today logo.
Industryby StaffMay 20, 2026

EFG Aims to Help Dealers Face Rising Reinsurance Volatility

Rising claims severity, higher repair costs and delayed reserve adjustments are putting new pressure on auto dealerships' reinsurance programs.

Read More →
Ad Loading...
Red Acura car on display
Industryby Hannah MitchellMay 15, 2026

Hybrids in Focus

Another automaker announces plans to dedicate more resources in the U.S. to the now popular power train as it also looks to minimize trade tariff costs.

Read More →