auto dealer in black and red logo
MenuMENU
SearchSEARCH

New-Vehicle Sales Losing Steam

After unusual spring rush, demand started to wane mid-April as supply thinned.

April 23, 2025
New-Vehicle Sales Losing Steam

Though April new-vehicle sales started strongly, Cox Automotive said they started to dwindle in the second half of the month.

Credit:

Pexels/Vraj Shah

2 min to read


April’s U.S. new-vehicle sales pace, on track to end at a four-year high for the month, nevertheless reflects a cooling off from the hot sales surge of March.

Cox Automotive points to diminishing inventory after the unusually robust spring sales spurred by consumers getting ahead of any U.S. trade tariff affects on vehicle prices. Ironically, the tighter supply likely led to price increases, it said.

Cox forecasts the seasonally adjusted annual rate for April to hit 16.4 million, up by 400,000 units year-over-year, though that’s down substantially from the March 17.8 million SAAR. 

It sees April sales hitting 1.4 million units, up about 5% year-over-year but off March’s result by 12%, though April has the same number of selling days as March and one more than last April.

Though the month started strongly, Cox said, sales started to dwindle in the second half.

Senior Economist for the company, Charlie Chesbrough, acknowledged that foreseeing market effects from tariffs is an uncertain proposition.

“Forecasting sales in this volatile market is quite challenging, and that is what we have right now, a market being steered by headlines coming from the White House,” he said. 

“With economic concerns rising and consumer confidence declining, the outlook for new auto sales from here is more troubling. If current policy holds, prices in the new-vehicle market will be noticeably higher in the coming months as more costly products replace pre-tariff inventory.”

New-vehicle inventory fell throughout March and April to about 60 days’ supply by mid-month, down from 89 days at the beginning of March, Cox said.

LEARN MORE: Tariff Impact Forecast

 

More Industry

Front of large glass-paned, multistory office building
Industryby Hannah MitchellJuly 17, 2026

Toyota Financial Services Adds to HQ

The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.

Read More →
Tiny toy car falling out of jar of coins. “The $1K Payment”
Industryby Lauren LawrenceJuly 17, 2026

Four-Figure Loan Payments on the Rise

A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.

Read More →
Auto Dealer Today, Dealer Debrief 07/10/2026, with Lauren Lawrence
Industryby Lauren LawrenceJuly 10, 2026

Dealer Debrief: New-Vehicle Sales Update

In this week's debrief, host Lauren Lawrence discusses the state of new-vehicle sales.

Read More →
Ad Loading...
Handful of colorful crayons.
Industryby Hannah MitchellJuly 10, 2026

Color Your Ride

The first vehicles by startup automaker Slate will come with the option of a medley of wraps in five colors familiar from your childhood.

Read More →
silver SUV, gray floor, yellow wall
Industryby Lauren LawrenceJuly 10, 2026

China Leads Global EV Sales

Globally, electric-vehicle sales are continuing their upward trajectory, buoyed by Chinese exports, as the North American region continues to lag behind.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Ad Loading...
white electric car charging at an outside port
Industryby Lauren LawrenceJuly 2, 2026

Optimized Charging Could Reduce Costs

According to an Alliance for Automotive Innovation analysis, optimized EV charging could cut costs for drivers and improve grid infrastructure - potential adoption incentives.

Read More →
Closeup photo of a new white car on a road from the driver's side
Industryby Hannah MitchellJune 26, 2026

June Automotive Boon?

A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.

Read More →
Seatbelt clip on infographic.
Industryby Lauren LawrenceJune 26, 2026

Safety Improvements Save Lives

Over the past 30 years, automakers have made many safety tweaks to their vehicles. An insurance industry testing group says that's largely thanks to its crash-worthiness program and that prevented fatalities are the clear result.

Read More →
Ad Loading...
Photo of three Chrysler Pacifica minivans, one each red, white and blue
Industryby Hannah MitchellJune 19, 2026

Indiana Dealership Changes Hands

The Chicago-area CDJR store has been in business for nearly 70 years and is now part of a fast-growing automotive group spread across six states.

Read More →