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EVs Likely to Survive Losses

Hit from curtailing of government incentives elsewhere proved short-lived.

September 23, 2025
EVs Likely to Survive Losses

Ford CEO Jim Farley announcing in August a new assembly structure for the automaker's EVs.

Credit:

Ford

2 min to read


Though the outlook for electric-vehicle sales has been dimming, one market watcher foresees only a temporary slowdown in adoption.

Based on patterns seen earlier in other countries, the end of government subsidies adopted to encourage EV sales shouldn’t be the death of the segment, J.D. Power analysts predict.

EV adoption in the U.S. faces a raft of obstacles erected by the Trump administration, including the Oct. 1 end of federal tax credits, weaker vehicle emissions restrictions, and scuttling of multiple states’ gas-powered car sale bans next decade. California, which leads the country in EV sales, said it won’t fill the tax credit gap by resuming its own subsidy. 

U.S. EV adoption already lagged that of other countries and regions, slowed in part by limited charging infrastructure in more rural areas. But the loss of incentives stands to slow its progress. Given lower demand than anticipated, automakers had pulled back from plans just a few years ago to convert their entire lineups to electrified models, though they haven’t abandoned EVs, by any means. In fact, Ford recently announced a new assembly line structure for EV production, along with dealership chargers open to the general driving public.

However, based on EV adoption evolution in some other countries, the loss of government incentives shouldn’t threaten sales in the longer-term, according to analysis by J.D. Power. When national EV subsidies were phased out in both Canada and Germany, for instance, it said sales quickly sank but then gradually started returning to normal levels.

“… we see a fairly predictable trend in supply-demand dynamics taking root in the U.S. market,” J.D. Power said in its report.

Its research shows that U.S. consumer interest in EVs hasn’t wavered. Of those looking to buy or lease in the next 12 months, 59% say they’re very or somewhat likely to consider EVs, similar to interest levels over the past year.

Just the knowledge that the federal tax credit will expire drove many to buy or lease electric in recent months. In August, EVs’ new-vehicle retail market share tied December’s single-month record of 11%, up from 8% in May, J.D. Power said.

Still, consumers are price-conscious in today’s inflated market. Among those unlikely to go electric, 45% said price is a top factor in their hesitation, up three percentage points from July.

LEARN MORE: EVs Undergo Crash Tests With Mixed Results

 

 

 

 

 

 

 

 

 

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