Hyundai’s CEO says its sales on e-commerce giant Amazon have boosted franchised dealer traffic by 41%. The automaker’s chief also sees electrified model sales making up 60% of deliveries by 2030, in part to compete with Chinese automakers.

José Muñoz, who has a year under his belt at the helm of the South Korean automaker, shared the statistics with employees across the company at an annual town hall-style meeting. 

He said that Hyundai’s strength lies in part in “flexibility of our strategy across powertrains and markets.”

In addition to the Amazon partnership, which kicked off last year, Hyundai is also developing five cars with General Motors and and testing integration of robotaxi provider Waymo’s autonomous-driving technology in its Ioniq 5 crossover. 

“Hyundai Motor is responding to new competitors with differentiated service experiences, strategic financial partnerships, and a strengthened eco-friendly power train portfolio,” said Hyundai global operations leader Yeong Ho Lee. 

The company is targeting 3.3 million units in electrified model sales by next decade, including “significant” growth in North America, Europe and its home country. To that end, it plans to expand its hybrids lineup to nearly 20 models in that time frame, including the first Genesis hybrids next year, the luxury brand’s 10^th anniversary.

At the meeting, Hyundai electrification leader Chang Hwan Kim said an upcoming extended-range EV system will provide more than 600 miles of range, above most of today’s EV ranges.