auto dealer in black and red logo
MenuMENU
SearchSEARCH

Hyundai Talks Future

Expanded EV lineup and innovation via partnerships target competitive position against China

November 7, 2025
Hyundai Talks Future

José Muñoz, who has served as Hyundai's CEO for a year, shared its future vision with employees at a town hall-style meeting. 

Credit:

Hyundai

2 min to read


Hyundai’s CEO says its sales on e-commerce giant Amazon have boosted franchised dealer traffic by 41%. The automaker’s chief also sees electrified model sales making up 60% of deliveries by 2030, in part to compete with Chinese automakers.

José Muñoz, who has a year under his belt at the helm of the South Korean automaker, shared the statistics with employees across the company at an annual town hall-style meeting. 

He said that Hyundai’s strength lies in part in “flexibility of our strategy across powertrains and markets.”

In addition to the Amazon partnership, which kicked off last year, Hyundai is also developing five cars with General Motors and and testing integration of robotaxi provider Waymo’s autonomous-driving technology in its Ioniq 5 crossover. 

“Hyundai Motor is responding to new competitors with differentiated service experiences, strategic financial partnerships, and a strengthened eco-friendly power train portfolio,” said Hyundai global operations leader Yeong Ho Lee. 

The company is targeting 3.3 million units in electrified model sales by next decade, including “significant” growth in North America, Europe and its home country. To that end, it plans to expand its hybrids lineup to nearly 20 models in that time frame, including the first Genesis hybrids next year, the luxury brand’s 10th anniversary.

At the meeting, Hyundai electrification leader Chang Hwan Kim said an upcoming extended-range EV system will provide more than 600 miles of range, above most of today’s EV ranges.

More Industry

Dealer Debrief 04/15/2026 with Lauren Lawrence
Industryby Lauren LawrenceApril 17, 2026

Dealer Debrief: Exploding Airbags & Risk Management

In this week's Dealer Debrief, host Lauren Lawrence covers a potential air bag ban and reinsurance and risk management.

Read More →
Sue Bai and Brian Bautsch standing on a road
Industryby Lauren LawrenceApril 17, 2026

Pilot Program Meant to Improve Roadway Safety

Honda and the Ohio Department of Transportation achieved highly accurate results with their pilot project the Honda Proactive Roadway Maintenance System that concluded this year.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
Ad Loading...
Photo of the facade of one of Mercedes' new city studios, with a vehicle displayed in the window
Industryby Hannah MitchellApril 13, 2026

Mercedes Opens ‘Studios’ in Select Cities

The shops help mark the automaker’s beginnings 140 years ago and are to designed to offer major urban center consumers ‘exclusive’ experiences.

Read More →
rendering of outside of Ford's World Headquarters South connection to the new World Headquarters complex
Industryby Lauren LawrenceApril 10, 2026

Ford Expands HQ Facility Renovations

The automaker's renovated Product Development Center, World Headquarters South, will be connected to the World Headquarters complex it opened in November.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Ad Loading...
Dealer Debrief 04/08/2026 with Lauren Lawrence. Auto Dealer Today logo
Industryby Lauren LawrenceApril 8, 2026

Dealer Debrief: Loan Terms & Service Drives

In this week's Dealer Debrief, host Lauren Lawrence covers extended loan terms, a service technician initiative, and the DOWC Fix it Forward Program.

Read More →
front of Porsche Des Moines car dealership
Industryby Lauren LawrenceApril 2, 2026

Auto Group Acquires Porsche Rooftop

Family-owned and operated Ed Morse Automotive Group has added Porsche Des Moines to its Iowa locations.

Read More →
Photo of Lexus of Warwick car dealership exterior
Industryby Hannah MitchellMarch 27, 2026

Lexus Dealership Changes Hands

The addition of a coveted brand, picked up from Penske Automotive, makes 15 total stores for a family-owned auto group in the Northeast.

Read More →
Ad Loading...
chart showing the quarterly electric vehicle market share from 2020-2025
Industryby Lauren LawrenceMarch 27, 2026

EV Sales Slide While Hybrids Climb

California, as usual, led the country in EV registrations in the fourth quarter, but the U.S. as a whole saw a 43% year-over-year volume decrease.

Read More →