New Autos’ Affordability Wanes Again
Consumer bright spots don’t make up for erosion in other areas

Affordability was still slightly better than a year earlier when it took 37 weeks of income to buy new, though transaction prices were up 2%.
Pexels/Robert Bogdan
New-vehicle affordability edged down in October for a three-month streak of declines as automakers pulled back sharply on incentives.
Weeks of income necessary to buy the average new vehicle rose to nearly 36½, Cox Automotive reported. The average monthly loan payment increased nearly half a percentage point to $766 for its highest point in 16 months and up 1% year-over-year.
The continued erosion in affordability – in September it reached its lowest point since last December – came despite healthy consumer income growth of 3.5% year-over-year and modest transaction price declines, Cox said. Essentially flat average auto loan interest rates, at about 9.5%, also didn’t help compensate for the incentives pullback.
Affordability was still slightly better than a year earlier, when it took 37 weeks of income to buy new, though transaction prices were up 2% from a year earlier after barely budging from September’s record-high ATP of more than $50,000, Cox said.
More Industry

Denver Ferrari Store in New Group
The recent sale of the dealership by Lithia adds to an expanding stable for a family-owned collection of franchises.
Read More →
Nissan Reports Significant Sales Growth
Following the release of Nissan’s 2025 fiscal year report, the automaker announced that its retail-first approach has led to a significant jump in dealer sales.
Read More →
Dealer Debrief: Effective Safety Features
In this week's debrief, host Lauren Lawrence covers a positive safety study from GM and the University of Michigan Transportation Research Institute and a business acquisition by Cox Automotive.
Read More →
Recalled Autos Spike in Q1
The volume of affected units continued to rise as more software-focused models present different types of problems, creating complex risk, Sedgwick reports.
Read More →
Program Brings Wheels to Families in Need
NADA is taking Vehicles for Change’s Keys to Independence Program national so auto dealers can help families in need gain access to reliable transportation.
Read More →
EFG Aims to Help Dealers Face Rising Reinsurance Volatility
Rising claims severity, higher repair costs and delayed reserve adjustments are putting new pressure on auto dealerships' reinsurance programs.
Read More →
Hybrids in Focus
Another automaker announces plans to dedicate more resources in the U.S. to the now popular power train as it also looks to minimize trade tariff costs.
Read More →
IIHS Adds to Safety Rankings
A midsize Hyundai and a small Toyota have joined the nonprofit's 2026 Top Safety Pick+ award rankings, thanks to improved crash test results and crash-prevention measures.
Read More →
Dealer Debrief: FTC and Pricing
In this week's debrief, host Lauren Lawrence covers long loan terms, the FTC's crackdown on pricing, and disaster prep for dealerships.
Read More →
Dealer Debrief: Credit Scores & Exec Moves
In this week's debrief, host Lauren Lawrence covers bad credit scores, executive moves and a dealership acquisition.
Read More →