auto dealer in black and red logo
MenuMENU
SearchSEARCH

Failure To Sign

A Georgia dealer dodged a legal bullet after management failed to sign a document, but there was no escaping the cost of defending the matter in court.

by Thomas B. Hudson
July 1, 2013
Failure To Sign

Thomas B. Hudson is a partner in the law firm of Hudson Cook LLP. 

THudson@AutoDealerMonthly.com

4 min to read


Thomas B. Hudson is a Partner in the law firm of Hudson Cook LLP. THudson@AutoDealerMonthly.com

Part of a dealer’s compliance effort should bea complete review of every document in the deal jacket. You  h  ave to make sure all documents that are supposed to be signed by the dealer have, in fact, been signed. After all, if a document designates a place for the dealer’s signature and the dealer fails to sign the document, bad things can happen.

That’s true — bad things can happen. Sometimes, though, the lack of a signature isn’t fatal. Take this recent situation involving Arkansas residents Robert and Tafta McCain, in which the dealer dodged the “failure-to- sign” bullet.

Ad Loading...

The McCains entered into an agreement to buy a 2008 GMC Acadia from Asbury Atlanta Jaguar in Roswell, Ga., via the Internet. According to the couple, Asbury Atlanta Jaguar does business as Nalley Jaguar-Roswell and Asbury Automotive Group is its parent company.

The contract provided that the McCains bought the Acadia “as is,” along with the remaining balance of the limited factory warranty, that Georgia law would govern all actions arising from the agreement, that the venue would lie in the county of the seller’s domicile, and that it was not binding unless signed by the seller’s officer or manager. The McCains signed the contract but the seller did not. The contract also contained an arbitration agreement.

The McCains experienced significant problems with the vehicle and were unsuccessful in getting it repaired. They sued Asbury, Holt Auto Group LP (a local dealer that performed repair work on the vehicle) and General Motors Corp.

Asbury moved to dismiss because it had not sold the vehicle. The company’s attorneys also moved to compel arbitration. The McCains filed an amended complaint adding Nalley Jaguar as a defendant. The defendants again moved to dismiss and to compel arbitration under the Federal Arbitration Act and Georgia law.

The McCains filed a second amended complaint against Holt Auto Group, General Mo- tors Corp., General Motors Co. and General Motors LLC. They asserted claims for breach of implied and express warranties, negligence, misrepresentation, and violations of the Magnuson-Moss Warranty Act and Arkansas’ lemon law and product-liability statutes.

Ad Loading...

The defendants yet again moved to compel arbitration and to dismiss. Asbury argued that, as Nalley Jaguar’s parent com- pany, it was not liable for its sub- sidiary’s actions.

At the hearing on the motions, the McCains argued that the arbitration agreement was not enforceable because the contract had not been signed by the seller’s officer or manager. The trial court denied the request for arbitration on the grounds that the contract lacked mutuality as a result of Nalley Jaguar’s failure to sign it and the fact that there was no contract between Asbury and the McCains. The defendants appealed.

The appellate court reversed and remanded, finding that the arbitration agreement was broad enough to encompass the McCains’ claims. It also found that the seller’s signature was not needed to establish mutuality if assent was otherwise established, such as by the acceptance of benefits under the contract or partial performance of the contract.

The appellate court noted that the McCains paid the vehicle’s purchase price, that the dealership accepted the purchase price, and the dealership delivered the car to the McCains. The court also noted that the buyers, who did sign the contract, sued appellants on the contract, asserting that both had sold the vehicle. The court also observed that the McCains included claims for breach of express and implied warranties created by the contract in their complaint and obviously viewed the contract as valid and binding upon the defendants.

So, at least in this case, the dealership didn’t end up paying for its failure to sign a deal document — that is, unless you count the time and cost in management time and attorneys fees to defend the matter. The threat of incurring those costs should be enough to have you review your closing processes and training materials to make sure every document that has a dealer signature line actually gets signed.

Subscribe to Our Newsletter

More Dealer Ops

Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ad Loading...
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →