auto dealer in black and red logo
MenuMENU
SearchSEARCH

It’s the Same, but Different

While we do not know what the political shift brought about by the last election cycle will do with any degree of certainty, the popular perception is that we can expect increased regulatory scrutiny.

by Robert J. Wilson, Esq.
March 25, 2021
It’s the Same, but Different

While we do not know what the political shift brought about by the last election cycle will do with any degree of certainty, the popular perception is that we can expect increased regulatory scrutiny.

IMAGE: Kanawatvector via GettyImages.com

4 min to read


Many of us are suffering from “new normal” fatigue. As we struggle to understand all the new challenges, some describe the new normal as the same but different. We are tired of the changes forced on us by the pandemic and other events, but in the compliance world, the standards have remained constant. While we do not know what the political shift brought about by the last election cycle will do with any degree of certainty, the popular perception is that we can look forward to increased regulatory scrutiny. With that in mind, this is a good time to revisit the Safeguards Rule.

As the COVID pandemic pushes retailing into the digital realm, and more and more NPI is pushed into the cloud, what steps has your business taken to safeguard this valuable information?

Ad Loading...

By way of summary, the Safeguards Rule requires you to protect the security, confidentiality, and integrity of customer information through implementing an information security program (ISP), which contains administrative, technical, and safeguard components. In addition, an employee is to be designated to coordinate the ISP; reasonably foreseeable internal and external risks are to be identified and the sufficiency of safeguards are to be assessed; safeguards are to be designed and implemented to address identified risks; regular testing and monitoring of the safeguard’s key controls, systems and procedures is to be done; reasonable steps are to be taken in selecting vendors who maintain appropriate safeguards; vendors are to be contractually required to implement appropriate safeguards; and the ISP is to be evaluated and adjusted in light of monitoring and testing.

Holding a party responsible for the actions of its vendor was the cornerstone of a recent FTC action. In 2020, the FTC brought an enforcement action against Ascension Data & Analytics, LLC (Ascension). Ascension was a data analytics company that obtained mortgage loan information including names, dates of birth, social security numbers, drivers’ license numbers, credit files, and tax returns (collectively non-public personally identifiable financial information or NPI) for 60,593 customers. Ascension outsourced scanning of the NPI to a third-party vendor named PairPrep, Inc. PairPrep stored the NPI on a cloud-based server; however, it misconfigured both the server and storage location so that the NPI was not protected at all. No password was required to access the information, all that was needed to access the NPI was the internet address and storage location. The NPI of the 60,593 customers was stored on this unsecured cloud-based server for more than a year before the lack of security was discovered.

Surprisingly, Ascension did have a policy regarding its vendors and was required to vet the security measures of its vendors; however, it did nothing to assess PairPrep’s security measures. In the proposed Consent Order with the FTC, Ascension neither admits nor denies any of the FTC claims; however, there are some lessons worth noting. The Consent Order required, among other things, that Ascension obtain written documentation of vendors information security policies and practices; provide a written description of safeguards in place to protect NPI; provide written yearly updates; and have a third party perform yearly vulnerability scanning and penetration testing of the vendor, which may not rely solely on assertions or attestations by management. The Consent Order required 10 years of assessments and certification directly to the FTC itself and required Ascension to provide a copy of the Consent Order for 20 years to all listed parties. Each violation of the Consent Order (e.g. failure to safeguard customer information) is subject to a penalty of up to $43,280.

The takeaway here is that it is certainly easier to avoid a mess than to clean up a mess. Had Ascension followed its own policy and vetted its vendor, it would not have had to address the FTC enforcement action, suffered damage to its reputation, and caused harm to more than 60,000 of its customers. As the COVID pandemic pushes retailing into the digital realm, and more and more NPI is pushed into the cloud, what steps has your business taken to safeguard this valuable information? More specifically, what steps have you taken to make sure your vendors are safeguarding this information? This case makes it clear that your vendor’s failures are your failures. Warren Buffet says that risk comes from not knowing what you are doing. We now know that risk also comes from not knowing what your vendors are doing. Managing that risk will continue to be a constant in the years ahead. Stay safe.

Content provided in this article is intended for informational purposes only and should not be construed as legal advice and should not be relied upon or acted upon without retaining counsel to provide specific legal advice based upon your particular situation, jurisdiction and circumstances. No duties are assumed, intended or created by this communication. No attorney-client relationship is being created by your review or use of this material.

Ad Loading...

© 2021 Robert J. Wilson, All Rights Reserved

Robert J. Wilson, Esquire (Bob) is a Philadelphia lawyer and is General Counsel for ARMD Resource Group, creator of the Virtual Compliance Manager® (“VCM”).

Subscribe to Our Newsletter

More Industry

aerial view of BMW Spartangburg, South Carolina plant
Industryby Lauren LawrenceMarch 6, 2026

BMW Tops U.S. Exports

In 2025 over 400,000 BMW X models were assembled at the BMW plant in Spartanburg, S.C., which is the automaker’s only U.S.-based manufacturing factory.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Industryby StaffMarch 6, 2026

Tennessee Toyota Store Sells

Lithia Motors picked up the dealership to add to its fast-growing stable of U.S. franchises as the Toyota brand remains coveted among retailers.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Headshots of Adam Crowell, Wayne Curtis, and Amanda Rawls displayed under the KPA logo with their updated executive titles.
Industryby StaffFebruary 27, 2026

KPA Elevates Leaders to Accelerate Growth

Focused leadership is intended to enhance the company's ability to help automotive dealers, repair shops, and auto-adjacent businesses speed innovation and navigate growing regulatory complexity.

Read More →
Ad Loading...
Industryby Hannah MitchellFebruary 27, 2026

BMW Dives Deeper into Robots

Automaker expands humanoids to German factory as it seeks to scale the machines’ use and become a leader in ‘physical AI’ applications like them.

Read More →
F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Dealer Debrief: JD Power Vehicle Dependability & More

This week on Dealer Debrief Lauren Lawrence reveals what JD Power named the most dependable model in its 2026 U.S. Vehicle Dependability Study and much more.

Read More →
Ad Loading...
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →