NADA 2014
Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
Floor Traffic on the Web
SaleMove’s unique web platform was designed to allow dealers to interact with website visitors. Now distributed by Autobytel, the technology provides a customizable web experience by recreating the showroom experience online. Dealers can greet visitors, offer assistance, help them select a vehicle and more, according to the provider. www.salemove.com
Price Promise Adds Leasing
Edmunds.com has expanded upon the site’s Price Promise tool by offering dealers the opportunity to capture more lease customers. Participating dealers can set parameters such as down payment, term and annual mileage to calculate a monthly payment on a new-car lease; customers can then print Price Promise certificates to bring to the store. www.edmunds.com
Platform-Neutral Data
ROI-BOT is a vendor-neutral data warehouse that gives dealers the ability to store and review historical data from multiple partners. The solution incorporates automatic data feeds and manual data entry, so there are
no limitations as to which vendor data can be stored, according to the provider. www.roi-bot.com
Digital Showroom Signage
Enplug is a digital billboard designed to allow customers to interact with the screen in real time. Billboards range in size from 32 to 80 inches and can stream ads, social media content and more. Customers can connect
with any smartphone without installing an app, according to the company.
www.enplug.com
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