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Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.
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Greg Grimaldi of Carman Ford Lincoln in New Castle, Del., was named Sales Professional of the Month for December.
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Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
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The special finance market is booming and the good times are expected to continue for at least the next 12 months. Special finance guru offers a 10-step guide to getting in the game.
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Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
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Is your compliance program the real deal? The magazine’s legal wiz explains why nominating a compliance officer is only the first step.
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Reports of the demise of QR codes have been greatly exaggerated. Inventory expert explains how this simple technology can transform your customers’ retail experience.
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While it’s unwise to get stuck in a bygone era, ‘Da Man’ reminds us all that exciting predictions for the future don’t always pan out.
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Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
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Car dealers tend to stick together when it comes to opposing any new business that poses a threat to the industry’s core foundation. But an FTC investigation has auto retailers questioning what the limits are when it comes to standing their ground.
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