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Brett Boatwright - With today’s troubled economy negatively impacting almost every dealership across the country and the ink on monthly financial statements turning from black to blood-red, why do most owners and upper management teams advertise the same way they did five, 10 and even 25 years ago?
Read More →While the credit markets have tightened, it’s important that consumers realize they can still get approved for an auto loan. Focus can help improve consumer confidence with its direct-response marketing campaigns broadcast via infomercials.
Read More →Marla Belson - Clank—I could hear the heavy sound of the dead bolt locking the front door after the last customer of 2008 drove off. As the handful of us sat watching the taillights cross the curb, I thought the showroom windows would fog up from everyone letting out a collective sigh of relief.
Read More →Mark O'Neil - Aftermarket products are an essential profit center for your dealership, but during an economic slump, boosting these sales is crucial. Although you may be seeing fewer buyers in your showroom, you can compensate for less volume by ensuring your F&I department is maximizing every deal.
Read More →John Carroll - “When I was approached to consider purchasing the Chevrolet franchise to add to my existing GM lineup,” said Curry, “I was excited about the opportunity because it was just that, an opportunity. By adding Chevrolet, our dealership became a ...
Read More →David Wilson - I started in the retail automotive industry when interest rates were 22 percent, customers were sparse and everyone was saying how bad it was. The dealer I started with had just hocked his home to invest in the deal and we lost over $200,000 the ...
Read More →Aaron Proctor - When I speak to dealers for the first time about the Privacy Act or Red Flags compliance, I begin with three questions...
Read More →Kimberly Long - Mountain View has been steadily working toward a stronger online presence for several years, striving to mold efforts into what Erwin described as “a full-fledged, go-after-it, no-holds-barred concept of e-commerce.” That concept has developed into a ...
Read More →Kimberly Long - Buying a dealership, even a small one, can be a complicated experience, even for seasoned business owners. Just ask Luis Aliniz, dealer principal of Aztec Chevrolet Pontiac Buick in Beeville, Texas.
Read More →Glynn Rodean - This position is generally one of an order-taker and is often responsible for fielding complaints. Probably, the CSR you are most familiar with is employed by your cell phone company...
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