Your Daily Operations Magazine
Expert shares the four essential components dealers should look for in outside training programs for sales and F&I professionals, each of which contributes to improved morale, productivity, and profits.
Dealers must find a new unique selling proposition in a market driven by highly informed car buyers who already know your price and are more likely to be swayed by value.
Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.
Dealers see the potential for more sales, higher profits, and improved CSI scores that digital sales and F&I can bring. Your employees fear the loss of job security and the burden of new responsibilities.
Once treated as classified information, factory parts data is now shared freely. Opportunistic franchised dealers are seizing the opportunity by selling unneeded inventory to independent repair shops.
The digital revolution is not only upon us, it’s the new normal. Expert lists the five strategies dealers are adopting to stay ahead of the technology curve, meet customers where they live, and maximize revenue in sales, F&I, and service.
Shoppers are increasingly moving online for all purchases. Few auto dealers have fully realized the competitive marketing advantage this potentially lucrative data stream can bring.
If your bottom line is falling short of your expectations, bad money management could be to blame. Operations expert offers five common bad practices you can end today.
Ryan Norris and Toyota of Easley (S.C.) have all but abandoned traditional advertising to focus on building an online library of videos inspired by customers, starring the dealer, and driving sales and service traffic — often with no mention of buying a car.
Opioid use and abuse among dealership employees can’t be tolerated, but termination is not the only answer. Attorney offers three tools American business owners are using to confront the opioid crisis in a compassionate and compliant way.