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3 Digital Retailing Myths Debunked

Apprehensions about the cost and effectiveness of digital retail have kept many dealers on the...

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

Article

Data Can Help Dealers Sell More OE Parts

Independent shop owners oversee about 70% of all post-warranty repairs and are in the market for...

Once treated as classified information, factory parts data is now shared freely. Opportunistic franchised dealers are seizing the opportunity by selling unneeded inventory to independent repair shops.

Article

Top 5 Ways to Increase Profitability Storewide

An investment in tools designed to capture more service opportunities can also pay off for your...

The digital revolution is not only upon us, it’s the new normal. Expert lists the five strategies dealers are adopting to stay ahead of the technology curve, meet customers where they live, and maximize revenue in sales, F&I, and service.

Article

Ryan Norris and the Next Generation of On-Camera Dealers

Ryan Norris and the Next Generation of On-Camera Dealers

Ryan Norris and Toyota of Easley (S.C.) have all but abandoned traditional advertising to focus on building an online library of videos inspired by customers, starring the dealer, and driving sales and service traffic — often with no mention of buying a car.