It’s more essential now than ever to capture customers as they’re starting the car buying process, and the first impression is happening online. It’s time to make sure yours is the best it can be.
Assumptions are a dangerous byproduct of our industry and we all need to check ourselves when it comes to stopping an idea in its tracks based on emotional biases and unsupported knee-jerk reactions.
Increasing a dealerships service absorption begins with the reconditioning for its used car inventory and ends with the timely service marketing of those customers.
2021 offers an extremely promising year with the implementation of new technologies adding to the automotive value chain, and digital automotive retailing is predicted to see an observable lift.
In order to excel in this profession, you must be a great listener, who asks all the right questions, and remembers that everyone is a prospect.
If more dealers sold VSCs to their own customers, it would be extremely effective in re-directing this marketplace back to dealerships, which is where these products historically were sold.
As a dealership, you can’t afford to ignore the individual players in your own omnichannel – listen to them and reap the rewards.
Implementing pricing guidelines is not a guarantee that the regulators will stay away, but properly implemented and managed, it should provide a plausible defense of your F&I pricing practices.
It’s a natural reaction for dealerships to respond to uncertainty by hitting pause on operations, but this lacks the balance needed to come out stronger on the other side.
With a few key strategies in mind, auto dealers will be better equipped with the right F&I product portfolio to meet the needs of the growing number of people shopping for used vehicles in 2021.
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