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Article

Life Among the Elite

After eight years on the job, Rodriguez has built a database of repeat and referral customers.

Oscar Rodriguez didn’t come to the car business by design, but his desire, hard work and dedication led to Chrysler Elite status and Sales Pro of the Year honors.

Article

Perfecting the F&I Turnover

Courtesy of iStockPhoto.

Expert says salespeople play a critical role in what happens in the F&I office. She lists four ways they can successfully pave the road to back-end sales.

Article

A Good Fit

Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.

Article

The Recordbreaker

Photo: Toni McQuilken

Brandon (Fla.) Ford's Ricardo Liburd snagged the December 2015 Sales Pro title, thanks to his brainpower, social skills and boundless energy.

Article

Pull That Trigger

Pull That Trigger

Trigger leads are an effective way to capture in-market car buyers who may have been turned down for financing at another store.

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