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Article

Better Than Repossession

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of...

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers.

Article

A Fish in Water

Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).

Article

Taking the Lead

Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.

Article

Everything in Its Place

Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce...

Custom workstations allow dealers to design and maintain clean, efficient shops that can reduce customer wait times and help retain skilled technicians.

Article

Customer Satisfaction is Worthless

As sales guru Jeffrey Gitomer once put it, “Customer satisfaction is worthless. Customer loyalty...

A dealership GM says anybody can create an acceptable experience, but creating repeat business is an endeavor unto itself. He offers five practical tips for pricing and retaining your most loyal customers.

Article

Stick to the Script

A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract...

A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.

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