Your Daily Operations Magazine
Search Close Menu

Articles

Article

Spotting a Fake Online Review

Spotting a Fake Online Review

Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.

Article

At Your Service

The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.

Article

Serving Up Sales

Serving Up Sales

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

Article

Back on the Road

Back on the Road

Meet four dealers who are closing deals and driving loyalty by providing a much-needed service to customers who have filed for bankruptcy.

Article

What Generation Gap?

What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.

Article

Point And Shoot

Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.

Dealer Job Finder

See more