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Auto dealers are using the smartphones in nearly every customer’s pocket to capture and retain service business with a friendly and familiar interface: dealer-branded apps.
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Attorney offers a five-step process you can follow in the unfortunate event a dealership employee is accused of stealing.
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Expert shares the four essential components dealers should look for in outside training programs for sales and F&I professionals, each of which contributes to improved morale, productivity, and profits.
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Dealers must find a new unique selling proposition in a market driven by highly informed car buyers who already know your price and are more likely to be swayed by value.
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Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.
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Dealers see the potential for more sales, higher profits, and improved CSI scores that digital sales and F&I can bring. Your employees fear the loss of job security and the burden of new responsibilities.
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Once treated as classified information, factory parts data is now shared freely. Opportunistic franchised dealers are seizing the opportunity by selling unneeded inventory to independent repair shops.
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The digital revolution is not only upon us, it’s the new normal. Expert lists the five strategies dealers are adopting to stay ahead of the technology curve, meet customers where they live, and maximize revenue in sales, F&I, and service.
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Shoppers are increasingly moving online for all purchases. Few auto dealers have fully realized the competitive marketing advantage this potentially lucrative data stream can bring.
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If your bottom line is falling short of your expectations, bad money management could be to blame. Operations expert offers five common bad practices you can end today.
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