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Article

Comments Are King

Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.

Article

Telling The Future

The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.

Article

3 Sales-Killing Words

F&I expert identifies three words producers need to avoid at all costs when working with customers. Find out what they are and what words you should use instead.

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