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Ryan Norris and Toyota of Easley (S.C.) have all but abandoned traditional advertising to focus on building an online library of videos inspired by customers, starring the dealer, and driving sales and service traffic — often with no mention of buying a car.
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Opioid use and abuse among dealership employees can’t be tolerated, but termination is not the only answer. Attorney offers three tools American business owners are using to confront the opioid crisis in a compassionate and compliant way.
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Vehicle subscription services are gaining momentum, forcing dealers and OEMs to adjust to a new way of selling and servicing cars. Expert offers five likely outcomes and how you can capitalize.
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Hudson explains how requiring out-of-state buyers to transport their own vehicle creates a ‘good fact’ that can help ensure your own state’s laws will govern the transaction.
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Inventory management expert advises dealers to go against the used-car flow by using online marketing to clear out aging units and inform your stocking choices.
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Getting bonded for the lowest possible premium requires your highest possible credit score. Here’s how it’s done.
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Focusing on those car shoppers who only account for 11% of traffic but buy at a 34% higher rate is critical to successfully completing the transition from traditional to digital marketing,
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Retail veteran turned tech executive Marco Schnabl explains why the latest sales and marketing technology is essentially an extension and enhancement of skills most sales professionals already possess.
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Are you hiring new sales staff? Ask yourself three key questions before you throw your latest recruit to the wolves.
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Dealer software expert warns few dealerships have the IT infrastructure required to support your business operations and protect your data as connected devices, digital retail platforms, and threats to cybersecurity proliferate.
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