Articles

Acquisition Alert: Be Smart About IT

Dealership acquisitions can cost more than the sticker price. Before you acquire your next store, demand an IT assessment that covers software licensing, hardware vitality, network integration, contractual obligations, and phone system compatibility.

VR Could Solve the Learning Riddle

Top trainer explores the world of virtual reality, which could one day create a ‘batting cage’ in which green peas would role-play scripts and engage in back-and-forth dialogues with simulated customers — all in the privacy of their own imaginations.

Stop Paying to Sell

Sales manager Joel Gordon makes a three-part argument for abandoning your commission-only pay plan. Learn how guaranteed income creates a wider and deeper talent pool, smooths out the hills and valleys of success, and acknowledges the realities of auto retail in the 21st Century.

As You Recall

The frequency of factory defects spiked in 2014 and has remained high ever since. Compliance expert explains how recalls are slowing the sales and service processes, creating a cottage industry among plaintiffs’ attorneys, and forcing dealers to become students of the Motor Vehicle Safety Act.

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