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Ed Price stands at the threshold of retirement after more than 25 years at West Virginia’s Stephens Auto Center.
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Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
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Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.
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Expert offers a six-step plan for first-time auto dealers.
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Despite a parade of obstacles, Champion Motors’ Red Team pulls out a win in overtime.
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Digital marketing expert offers six surefire ways to boost leads from the videos you post online.
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Website and BDC issues have slowed but not stopped the progress of Champion Motors’ new special finance team.
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Dealers have much to look forward to in 2016, a year in which new-car sales are expected to continue to rise and a number of other trends will affect the way you do business.
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New technology is not a substitute for salesmanship, but it can create more opportunities to do business the right way.
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General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.
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