Articles

Dealer Ops•by Tom Hudson•March 21, 2016

Low-Hanging Fruit

Countless examples prove that dealer advertising is an easy target for regulators.

Dealer Ops•by Ronald J. Reahard•March 21, 2016

Why I Love This Business

Top trainer explains why honest, hardworking dealers are rewarded with happiness, peace of mind and financial gain.

Digital•by G.P. Anderson•March 17, 2016

I Heart Millennials

Whatever their age, car buyers appreciate service, professionalism and the opportunity to save time and money.

Dealer Ops•by Nicole Munro•March 16, 2016

Here Come the Readability Police

The Texas Plain Language Law will mandate that auto finance contracts be written at an 11th-grade reading level by 2017.

Dealer Ops•by Ronald J. Reahard•March 16, 2016

Commit to Excellence

Build your F&I training program the same way you would build a house: on a solid foundation with expert craftsmanship and high-quality materials.

Digital•Cover Story•by John Possumato•March 10, 2016

Get Your Customers Back

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.

Training•by Eric Halsey•March 8, 2016

Save Money on Your Next Surety Bond

Improving your credit score, demonstrating strong financials and choosing the right agency can drastically reduce the premium on your next auto dealer surety bond.

Digital•by Clayton Stanfield•March 8, 2016

Changing Dynamics and Best Practices

An eBay exec shares two key pointers for dealers who are new to digital automotive marketplaces.

Dealer Ops•by David Gesualdo•March 3, 2016

Enduring Optimism

Dealer Summit comes to Tampa with lofty goals and high expectations.

Training•Cover Story•by Toni McQuilken•March 2, 2016

Life Among the Elite

Oscar Rodriguez didn’t come to the car business by design, but his desire, hard work and dedication led to Chrysler Elite status and Sales Pro of the Year honors.

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