Gregory Arroyo
Editorial Director
ADT Magazine
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What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.
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The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.
Read More →Unable to ditch his F&I roots, editor Gregory Arroyo makes a strong case for why the F&I office should have a role in a dealership’s CRM efforts.
Read More →Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
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