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Jennifer Rincon

Contributing Author

Articlesby Jennifer RinconJanuary 1, 2010

Run a Rental Operation From Within the Dealership: Champion Rent-A-Car Pockets Additional Profit Cont'd

Jennifer Rincon - Many dealers are under the impression that they will lose money with rentals. So, they turn to other rental companies, which pay about $1,500 per month to the dealer, and then slam them with inflated rental bills.

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Articlesby Jennifer RinconDecember 1, 2008

For Coral Springs Auto Mall, Rough Winds are Just the Beginning

Three years ago, Coral Springs Auto Mall lost dozens of valuable units – not to a robbery or economic downfall, but to a group of metal light poles. During Hurricane Wilma in 2005, violent winds caused a number of 25-foot-tall poles to snap from their foundations, toppling sideways and crushing eight or nine cars at a time, every time.

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Articlesby Jennifer RinconNovember 1, 2008

Storybook Service: Piercey Automotive Gets Creative to Keep Customers

Jennifer Rincon - The service directors, who are interacting with customers, constantly collect ideas for improvement. The seeds of these ideas, though frequently shared at the monthly meetings, can get choked by a busy schedule.

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Articlesby Jennifer RinconSeptember 23, 2008

Building Blocks to Compliance: Central Valley Autos All-Around Success in F&I

Jennifer Rincon - Central Valley Automotive has a way of good-naturedly rushing the customer into handshakes with most of their staff. “Our entire sales staff—at all four stores—is very quick to introduce the customer to the manager ...

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Articlesby Jennifer RinconJuly 2, 2008

Forming a More Pefect Union: A Village Dealership Unites all Fronts to Catapult Internet Sales

Jennifer Rincon - Before the Web site or even the sales process could be modified, Bell, at Hagar’s urging, decided to clean house. His first instinct was to gather all the third-party leads and the handfuls of phone numbers, and unify all...

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Articlesby Jennifer RinconMay 22, 2008

Run a Rental Operation From Within the Dealership: Champion Rent-A-Car Pockets Additional Profit

Jennifer Rincon - Many dealers are under the impression that they will lose money with rentals. So, they turn to other rental companies, which pay about $1,500 per month to the dealer, and then slam them with inflated rental bills.

Read More →
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Articlesby Jennifer RinconApril 1, 2008

The Trail of Success Leads to Alexander Automotive

The official mascot of the University of Tennessee is Smokey, a blue tick coonhound native to the state. The dogs were bred to track small game with agility and accuracy.

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Articlesby Jennifer RinconFebruary 1, 2008

Finely Honed System Success at World Hyundai

It’s tough to be a player in the auto retail business, especially when your dealership is flanked by large auto malls nearby and is 30 miles from Chicago. Then try putting yourself last in the lineup at Matteson Auto Mall of Illinois, the largest campus-style auto mall in the United States, with very little foot traffic...

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Articlesby Jennifer RinconDecember 28, 2007

The Waiting Game In F&I: How Punte Hills Toyota Keeps The Customer Engaged

Jennifer Rincon - However, most customers are not impressed with legal savvy. They simply want to buy a car and get on with their day. This leads the F&I team back to the first question: time. “Time is absolutely of essence to us,” said Hakes.

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Articlesby Jennifer RinconDecember 10, 2007

Why It Pays To Cheat: Sage Advice From Waikem Auto Group's Special Finance Department

Jennifer Rincon - For two-and-a-half years, the Waikem team copied all the SF knowledge they could find. They listened to Greg Goebel, who advised them that only 20 percent of dealers in special finance ever reach their full potential...

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