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Jim Ziegler

President and CEO of Ziegler SuperSystems

Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.

On the Point•by Jim Ziegler•October 7, 2015

Elvis Is Dead and I Don’t Feel So Good Myself

The Alpha Dawg has a bad feeling about globalization, inflated sales reports and the move toward a fully online sales process.

On the Point•by Jim Ziegler•September 1, 2015

Undercover Stealth Car Guy

The Alpha Dawg dons the guise of an average American consumer to buy a new vehicle.

On the Point•by Jim Ziegler•August 5, 2015

Gizmos and Gadgets and Apps! Oh, My!

A close call pits the Alpha Dawg against distracted driving, in-vehicle technology, deceptive ads and local repair shops.

On the Point•by Jim Ziegler•July 2, 2015

That Ain't Gonna Happen

The Alpha Dawg puts the brakes on driverless cars, technology overkill and Nissan’s incentive program.

On the Point•by Jim Ziegler•June 1, 2015

Did You Bump Your Head?

The Alpha Dawg weighs in on FCA's plans to squeeze dealers' profits, Millennial marketing madness and Sen. Elizabeth Warren's auto finance revolution.

On the Point•by Jim Ziegler•May 5, 2015

The Vast Research Conspiracy

The Alpha Dawg takes the latest research with a grain of salt and reminds dealers to trust their instincts and never sacrifice F&I.

On the Point•by Jim Ziegler•April 3, 2015

Living Under the Volcano

The Alpha Dawg steps into a familiar role as he predicts death and destruction for inflated sales figures and underperforming third-party lead providers.

On the Point•by Jim Ziegler•March 2, 2015

The Convention and the Big Game

The Alpha Dawg returns from the NADA convention with hope for the future and serious doubts about play calls by factory execs and the coaches of the Seattle Seahawks.

On the Point•by Jim Ziegler•February 4, 2015

Giving Up The Ghost Pepper

The Alpha Dawg has hot sauce, Cadillac’s identity crisis and Ford’s brand equity on his mind as he prepares for another profitable — and competitive — year in the auto industry.

On the Point•by Jim Ziegler•January 14, 2015

The Time of Our Lives

The Alpha Dawg survives a shipborne illness only to confront a series of new challenges brought by incompetence at the highest levels.