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Jim Ziegler

President and CEO of Ziegler SuperSystems

Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.

On the Point•by Jim Ziegler•January 13, 2015

BBQ Platter and a Bud Light

The Alpha Dawg finds solace against the growing tide of recalls, quality issues and exploding air bags.

On the Point•by Jim Ziegler•August 28, 2014

Blurred Reality

The ongoing recall saga has left dealers in a world of confusion, and new threats related to unrepaired units may be larger than they appear.

On the Point•by Jim Ziegler•July 15, 2014

The Best-Laid Plans

The Alpha Dawg is kept busy by prosperous dealers and the OEM executives, inscrutable vendors and bogus industry reports that seek to derail them.

On the Point•by Jim Ziegler•April 29, 2014

Total Recall

Bad parts, past mismanagement and news from Opel has the Alpha Dawg feeling sympathetic toward GM’s current leadership, while a wave of powerbooking charges leaves him wondering when dealers and finance directors will wise up.

On the Point•by Jim Ziegler•February 28, 2014

The Green Leaves of Summer

After successfully navigating the NADA convention and facing two profound losses, ‘Da Man’ returns to reflect on personal and professional triumphs and letdowns.

Articles•by Jim Ziegler•December 30, 2013

NADA in New Orleans: Let the Good Times Roll ... Again

The Alpha Dawg is ready to laissez les bon temps rouler as the NADA convention returns to New Orleans and welcomes an industry on the rise. Whether the vendors will welcome his presence is another matter.

Articles•by Jim Ziegler•December 6, 2013

Helter Skelter: An Industry on the Brink of Revolution

The Alpha Dawg returns to warn dealers that the industry is on the brink of a revolution, and he says OEMs, vendors and search engines are not on their side.

Articles•by Jim Ziegler•November 5, 2013

Beware the Future

While it’s unwise to get stuck in a bygone era, ‘Da Man’ reminds us all that exciting predictions for the future don’t always pan out.