Kevin Day
Contributing Author
ADT Magazine
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I am often amazed at the differences between dealerships. Why do some dealers hit such high levels of success and others struggle? Why do dealerships do well for the first year or two, and then numbers drop off?
Read More →Today’s dealership climate differs drastically from that of several years ago. We have seen the resurgence in the popularity of BHPH across the spectrum.
Read More →Kevin Day - During the 12 years I spent as a dealer, it seemed someone was always trying to sell me something. I put my “guards” in place to thwart these avid peddlers, and thus I would avoid most of their sales pitches. However, in doing this I often...
Read More →Kevin Day - Most people know and understand what typical insurance is; insurance is the means of guaranteeing against loss or harm. What people don’t understand (and during my 13 years as a dealer I didn’t understand this either) is RRGs. An RRG is ...
Read More →Kevin Day - Just after the turn of the century, mighty Wal-Mart (yes, that Wal-Mart, the world’s largest retailer) entered the used car market. This amazing saga began as a joint venture between Wal-Mart and an established dealer group called Asbury.
Read More →Every dealership needs to focus on employee satisfaction and support, as a means to reduce costly turnover and increase productivity. The revolving door for sales personnel must stop.
Read More →Kevin Day - When was the last time you sent your people to a training course or had a professional trainer come to your store? I would recommend an ongoing training program in place that utilizes the menu process. In today’s society our finance department must not only make money, but must also
Read More →Kevin Day - Having a system for each department in your dealership that flows to other departments is the key.
Read More →Kevin Day - The Hollywood portrayal of a car salesperson is a fast-talking, bow tie wearing person in a cheap suit that knows more closes than a door. This portrayal is easy for a lot of us involved in the business to shrug off. However, what if we took the time to really analyze what people think about us …
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