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Mauricio Espinosa

Founder & President

Articlesby Mauricio EspinosaAugust 27, 2007

Who's To Blame When Sales Goals Aren't Met

Mauricio Espinosa - According to definition, we can say that Organizational Performance is how to measure efficiently and effectively the resources of the organization that are used to satisfy customers and achieve the organizational goals.

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Articlesby Mauricio EspinosaJuly 31, 2007

The Hispanic Prospect: Make The Right Call

Mauricio Espinosa - Make sure that every staff member with any form of contact with the public has received multi-cultural training. Record language preferences in your CRM tool ...

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Articlesby Mauricio EspinosaJune 30, 2007

When Approaching The Hispanic Prospect, Don't Shoot Yourself In The Foot

Mauricio Espinosa - As soon as the salesperson opens their mouth, in those brief few initial seconds, your salesperson can choose to shoot themselves in the foot or present an excellent and lasting first impression...

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Articlesby Mauricio EspinosaJune 1, 2007

Know Your Hispanic Market: The Trillion Dollar Market Coming Soon

Mauricio Espinosa - Another measurement of the market’s growth is advertising rates in Hispanic media. A recent sampling of 16 nationally distributed Hispanic magazines found that advertising rates for the year 2007 jumped more than 16 percent.

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Articlesby Mauricio EspinosaMay 11, 2007

How BIG Is Hispanic Buying Power

Mauricio Espinosa - The Selig Center of Economic Growth estimates that Hispanic buying power will reach $863.1 billion in 2007. An 8.1 percent increase in buying power over 2006. This information does affect your dealership, but how?

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Articlesby Mauricio EspinosaMay 1, 2007

Your Best Strategy in 2007 is Your Forecast

Mauricio Espinosa - Control of your sales force is paramount. More and more salespeople are “doing their own thing.” It troubles me when I witness that in an operation. Regardless of how good they are, your sales staff cannot “do their own thing.”

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Articlesby Mauricio EspinosaMarch 8, 2007

Another Year - Another Opportunity

Mauricio Espinsoa - The Hispanic market is growing and will continue its growth for several years. It is a vast opportunity and a valuable niche for your business.

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