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Mauricio Espinosa

Founder & President

Articlesby Mauricio EspinosaJuly 15, 2008

Preparing for the Good Times and the Bad

Mauricio Espinosa - In this time of economic uncertainties in the U.S., it is important to your business that you have alternate plans, a clear vision of your challenges and the proper metrics with which to manage.

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Articlesby Mauricio EspinosaJune 4, 2008

Unresolved Immigration Issues Impact U.S. Auto Sales

Mauricio Espinosa - If current trends continue, the population of the United States will rise to 438 million by 2050** ... and 82 percent of the increase will be due to immigrants and their U.S.-born descendants

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Articlesby Mauricio EspinosaMay 8, 2008

Hispanic Economic Growth Continues To Outpace Projections

Mauricio Espinosa - If you are not actively targeting the Hispanic market of your community , then I have to ask you this question: Do you want your competitor to have a firm hold on the Hispanic market when its value tops a trillion dollars?

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Articlesby Mauricio EspinosaApril 2, 2008

The Other End of the Spectrum: Is It Really a Lack of Opportunity?

Mauricio Espinosa - ... satisfaction is only a beginning. It’s the foundation, the base, of the pyramid. In order to climb that pyramid and reach for loyalty and fidelity, the base must be strong and stable...

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Articlesby Mauricio EspinosaMarch 10, 2008

Loyalty v. Fidelity

Mauricio Espinosa - Do customers and prospects identify your company by your loyalty program, or do they identify your company by your Vision, Mission, Passion (VMPTM)?

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Articlesby Mauricio EspinosaFebruary 5, 2008

The Top Of The CSI Pyramid

Mauricio Espinosa - The Hispanic market is a significant driving force behind the CSI Pyramid. This market wants to be loyal. To be loyal is to be faithful to something or someone, whether it is to the government, a business, a spouse, a leader, etc.

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Articlesby Mauricio EspinosaJanuary 10, 2008

The CSI Pyramid Part II: Retention

Mauricio Espinosa - At many businesses, we found first-time customers usually give good-to-excellent ranking scores. However, as time and experiences continue, the results deteriorate.

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Articlesby Mauricio EspinosaDecember 6, 2007

The CSI Pyramid

Mauricio Espinosa - What is of most interest is that Hispanics typically rank companies very high when responding to communication (such as a telephone call) that is conducted correctly.

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Articlesby Mauricio EspinosaOctober 26, 2007

Seven Rules To Great Hispanic Marketing

Mauricio Espinosa - How you should advertise depends on many factors. What you know is key, and what you don’t know can be hazardous to your business. If you want the long answer, keep reading.

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Articlesby Mauricio EspinosaSeptember 20, 2007

Lead and Motivate: Skills That Can Be Taught

Mauricio Espinosa - I’ve seen plenty of managers that are great at managing resources, planning and generating strategies, but when their results are analyzed, they fall short.

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