Sean V. Bradley
Founder & CEO
ADT Magazine
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Relying on email alone will not lead to confirmed appointments or sales.
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A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
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Sean Bradley - There is no army of one. Even in the United States Army, that really isn’t true either. There are no Rambos in the Army. The Green Berets, Delta Force, Airborne Rangers—all these units are elite teams, not stand-alone people ...
Read More →Sean Bradley - As we know, video—specifically, video search—is powerful, but did you know it was this powerful? Recent statistics from comScore data...
Read More →Sean Bradley - Understand that I teach and preach a process that holds excellence in performance as the end goal, and it personally frustrates me when I see dealers, managers, Internet directors and sales consultants making excuses for mediocre results. I hear all kinds of excuses such as ...
Read More →Sean Bradley - We hear the term ROI all the time. It’s one of those overused “buzzwords.” Every vendor selling any product promises dealers a great return on investment. To me, that means getting the most back from your efforts.
Read More →Sean Bradley - You also need to buy or create powerful phone scripts to use when calling Internet sales prospects, as well as voicemail scripts. The bottom line is that you need to be prepared ...
Read More →Sean Bradley - We all know that the strongest form of advertising is word of mouth. We teach that to all of our sales staff. Everyone knows it; as a matter of fact, mathematically it makes sense. Average closing ratio for a fresh opportunity in your dealership is about 18 to 20 percent versus a 50 percent closing ratio from a referral or a 65 percent closing ratio from a prior customer.
Read More →Sean Bradley - We find that a lot of dealers have sporadic follow-up protocols. For example, they will follow up with a prospect via phone and the Internet for one to two weeks straight, wait three days, then resume for another week of follow-up...
Read More →Sean Bradley - The first step is taking time to think of a totally new concept that will capture people’s attention. Humor is a great way to accomplish that. You need to know that one of the most powerful aspects of online video is the viral aspect...
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