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On the Point

Jim Ziegler brings you the fearless commentary, actionable insights, and accurate forecasts you need to compete as a dealership owner, GM, or manager.

On the Pointby Jim ZieglerMarch 2, 2015

The Convention and the Big Game

The Alpha Dawg returns from the NADA convention with hope for the future and serious doubts about play calls by factory execs and the coaches of the Seattle Seahawks.

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On the Pointby Jim ZieglerFebruary 4, 2015

Giving Up The Ghost Pepper

The Alpha Dawg has hot sauce, Cadillac’s identity crisis and Ford’s brand equity on his mind as he prepares for another profitable — and competitive — year in the auto industry.

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On the Pointby Jim ZieglerJanuary 14, 2015

The Time of Our Lives

The Alpha Dawg survives a shipborne illness only to confront a series of new challenges brought by incompetence at the highest levels.

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On the Pointby Jim ZieglerJanuary 13, 2015

BBQ Platter and a Bud Light

The Alpha Dawg finds solace against the growing tide of recalls, quality issues and exploding air bags.

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On the Pointby Jim ZieglerNovember 17, 2014

The Barbershop Mirror

Pondering the concept of infinity, the Alpha Dawg finds a never-ending cycle of outside agitations and self-inflicted wounds that continue to cast dealers in a bad light.

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On the Pointby Jim ZieglerOctober 7, 2014

Every Day I’m Shufflin’

The Alpha Dawg’s dance card is filled with industry events, high-octane launches, failed crash tests and more nonsense at the OEM level.

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