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ArticlesApril 9, 2014

Paid Search vs. Display Ads

Create an effective online marketing campaign by targeting potential customers at different stages of the car-buying process.

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ArticlesApril 9, 2014

Dealers, Dollars and Disparate Impact

The CFPB is employing a broad definition of the word ‘discrimination’ to put the squeeze on dealers, and the NADA has responded. Learn why one compliance expert believes both groups may have gone too far.

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ArticlesApril 9, 2014

DMS 2014+

Consumer demand will force DMS technology to accommodate a fully online sales process.

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ArticlesCover Storyby Stephanie ForsheeApril 9, 2014

No-Haggle Pricing

Ali Ahmed and the sales team at Simpson Buick GMC have shortened the sales process and improved CSI by switching to a no-haggle pricing system. Having weighed the pros and cons, he believes fixed prices could soon become the preferred model for dealers nationwide.

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ArticlesApril 9, 2014

Traded Away

Recent developments prove that, when the chips are down, nothing is sacred.

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Newsby Brittany-Marie SwansonApril 8, 2014

‘King of Lemon Laws’ Files Suit Against Tesla

Wisconsin Attorney Vince Megna filed a lawsuit against Tesla Motors this week, claiming that the car it sold to his client was a lemon.

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NewsApril 8, 2014

TrueCar Files for IPO

TrueCar filed a statement this week with the Securities and Exchange Commission for a proposed initial public offering of its common stock.

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NewsApril 8, 2014

DealerRater Names New CEO

DealerRater has selected former J.D. Power executive Gary Tucker as its CEO. In his new role, Tucker will be responsible for leading the company through its next phase of growth.

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NewsApril 8, 2014

Manheim: Used-Vehicle Values Increase in Early 2014

Despite the harsh weather, used-vehicle sales continued to motor along in the first quarter of the year. Keeping demand high were insurance vehicle replacements and tax refunds.

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NewsApril 2, 2014

AutoLoop Recognized as Top Software Developer in Tampa Bay

The Tampa Bay Business Journal had the marketing solutions provider at No. 9 on its annual list, up four spots from last year’s ranking.

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