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In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
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Data sharing is turning out to be a double-edged sword. Dealers can market to a more targeted audience, but they have to go to great lengths to secure their customers’ personal information.
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Experts at this year’s NADA convention offered the inside scoop on the hottest dealer marketing channels for 2014.
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Utilize your DMS’s built-in reporting capabilities to efficiently manage inventory, sales, service and parts.
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NADA 2014 brought the battles and brinksmanship over big data into sharp focus.
Read More →Swapalease.com found that most women are looking for a shorter lease commitment than men, and that they ultimately may not return to leasing after their current experience.
Read More →An informal online survey conducted by Joe Verde Sales & Management Training Inc. found that the most common car-buying objection before the salesperson has a commitment is, “I’ll think it over and get back to you.”
Read More →The lawsuit, which was filed last April, now lists 530 dealer plaintiffs, with the firm leading the case reporting that new dealers are being added every day.
Read More →The new Houston store, which opened yesterday, touts a more than 142,000-square-foot facility that houses a 10-car showroom.
Read More →The biweekly and early loan payoff service kicks off a new campaign that touts its 10-year history in the automotive industry.
Read More →Bad weather causes drop in used sales, but conditions appear to have favored franchised dealers, the market research company found.
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