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Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
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SEARCHMENUSEARCHIn this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
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Gene Daughtry - What business are you in? I think that is your first marketing question. I believe you need to decide what you are doing. Are you a BHPH operation that will sell some vehicles for cash, or are you a retail store that will carry the note on some cars? I know they are both “the car business,” but the marketing for each business model is very different.
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Kimberly Long - In lean times, dealers must take measures to be certain they are maximizing each and every deal, and the F&I department is one of the main places to look for opportunities to increase profit. However, it also contains a potential landmine—compliance.
Read More →NAC, a leader in the development and administration of service contract products and services, is proud to announce the addition of Stephen Anderson as Vice President of Sales. In his new role, Anderson will expand, create and lead new sales and training initiatives for NAC, and their sales team, agents and clients throughout North America.
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Kimberly Long - If a dealership were a living organism, it’s safe to say the dealership management system (DMS) could be considered the creature’s central nervous system. There isn’t an area of the dealership the DMS does not touch; it holds huge amounts of the data necessary for the dealership to function—customer data, parts and vehicle inventory information, service history, financial data and much more.
Read More →DealerLink, a prominent automotive lead generation company, launches its newly branded website SpecialFinanceLeads.com. With the new brand, the company hopes to reach out to more dealerships than ever before and to reignite interest in their highly successful approach.
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Kimberly Long - Leasing is coming back in a big way. Just ask Ernie Boch, president of Boch Automotive, which has dealerships in Norwood and North Attleboro, Mass., covering Toyota, Scion, Honda, Ferrari and Maserati. “Leasing is really, really getting hot right now,” he declared.
Read More →BarNone, Inc., the leading provider of special finance leads to the automotive industry, today announced the launch of their new internet lead program, LiveLead.
Read More →Pflow Industries, the Milwaukee Wisconsin-based leading manufacturer of vertical lift systems for a variety of industries has developed a new vertical vehicle display system, the “VDS” for automotive, motorcycle, marine and recreational vehicle dealers.
Read More →Performance Loyalty Group, Inc., in partnership with MediaTrac, LLC, today announced that the UltraCare Preventative Maintenance Program introduced in April has enrolled over 200 auto dealerships in just 90 days and substantially increased service traffic and service drive revenues for these dealers.
Read More →Open Dealer Exchange, LLC has announced its agreement with Westlake Financial Services for credit application integration directly within the dealer’s dealership management system (DMS). The partnership will streamline the dealers’ workflow during the vehicle buying process and provide expanded capabilities in dealership inventory modeling.
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