DealerLink Inc., the foremost provider of automotive sales leads, launched its newest brand: SpecialFinanceLeads.com. The company acquired the domain in order to expand its industry footprint and improve its industry targeting. Now, the launch of the new site promises to continue this ambitious strategy.

"The concept is rather simple," explained Tim Parker, DealerLink's founder and CEO, "more dealerships need to know about the amazing sales they can achieve through DealerLink's products. With the addition of SpecialFinanceLeads.com to our brand, we'll be finding more dealers, and rejuvenating more dealerships through our products."

SpecialFinanceLeads.com is intended to operate as an independent brand, and the site has been designed with this separation in mind. SpecialFinanceLeads.com features a different logo, different colors, and different graphics, all of which are designed to give dealers a completely different perspective on lead providers.

Despite all these differences, Tim still emphasizes that the core content remains the same. "While our websites may look completely different, our philosophy remains the same. Our company will always emphasize the importance of high quality products designed to get dealerships moving. When a person signs up for SpecialFinanceLeads.com auto sales leads, they'll be receiving the same quality leads that has made DealerLink the number one lead generator in the nation."

DealerLink's new site launched on August 6, 2010 and in the coming days promises the same quality with a different face. "We're excited about the new site," says Tim, "It's going to become a major asset for the company, and a life-saver for many struggling dealerships."

DealerLink is the nation's premier special finance leads provider, and the 2008 Dealer's Choice Award winner for special finance leads. The company provides high quality, exclusive, and guaranteed leads to dealerships around the nation. In its decade of service to the automotive industry, DealerLink uses cutting-edge technology and intuitive business solutions to improve and accelerate the automotive sale industry. To learn more, visit the new website at www.SpecialFinanceLeads.com or call them directly at 800-890-8850.

8/10/10