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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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The group average in this category saw a jump of nearly eight points over last year, and while only two providers scored above average in 2009, four providers turned in above-average showings this year —the most ever in this category.
Read More →In the ever-changing Internet realm, dealers expect a lot from a Web provider. They regularly express their satisfaction in the Dealers’ Choice Awards for three particular providers, as evidenced by the same three companies winning awards for the past three years.
Read More →The average score in the Special Finance Lead Provider category jumped almost 10 points, to 97 (the highest in three years). The results of the SF Lead Provider category illuminate an uptick in dealers’ satisfaction in the SF market.
Read More →Similar to the New Vehicle Internet Lead category, the group average and individual scores were higher this year. Of course, it is reasonable to consider the possibility that dealers tend to feel more satisfied with their lead provider when they are able to get more deals bought, so the freeing-up of capital in the financing market might have positively influenced dealer sentiment toward their lead providers. Interestingly, the top three companies last year returned to their same positions this
Read More →Overall dealer satisfaction with new vehicle leads has improved over last year; however, this category was a polarized one. The award winners’ scores were well above average, while all others seemingly fell by the wayside with below-average scores.
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@utoRevenue, an industry leader in delivering cost-effective customer contact solutions to auto dealerships across the country, and a division of Dominion Dealer Solutions, is excited to announce a major milestone in consumer adoption of online service appointment scheduling.
Read More →Bill Leslie - Before you take offense at the title of this column, please note that it is pointed at me. I'm the one who is stupid. I learn over and over that my success, and the success of my business, is dependent on the managers I hire. I seem to relearn this lesson about every 12 months. Maybe if I write it down, I'll remember it.
Read More →Thomas B. Hudson - There’s “new,” and there’s “used,” but sometimes even a seemingly black-or-white determination like this can turn more than a little bit gray. Here’s one court’s attempt to resolve the question of, “How new must a car be to be ‘new?’”
Read More →Already the industry leader in upstream remarketing of wholesale used vehicles, SmartAuction is now providing its online capabilities to 80 independent physical auctions in the United States through SmartAuction Midstream.
Read More →Cochran, the region’s leading automotive retailer, has been selected as winner of the 9th Annual Pittsburgh Business Ethics Award (PBEA), presented by the David Berg Center for Ethics and Leadership at the University of Pittsburgh and the Society of Financial Service Professionals.
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